Digital & Marketing Operations Manager

This is a fully remote position, open to applicants in Greece.

📋 Description

• Take charge of the digital framework that supports our go-to-market strategy.

• Ensure that the digital foundation of marketing initiatives is highly effective.

• Assist the team in identifying what strategies are truly effective.

• Play a role in developing nurture sequences that maintain engagement with prospects.

• Evaluate attribution to identify which activities are driving pipeline growth.

• Oversee the company's presence in both paid and organic search.

⛳️ Requirements

• Minimum of 3 years of experience in B2B marketing, preferably in a tech start-up setting.

• Advanced expertise with HubSpot, including management of CRM and Marketing Hub functionalities.

• Demonstrated experience in creating and executing lead nurture programs – adept at engaging prospects over extended periods.

• Strong background in email marketing – encompassing list segmentation, sequencing, subject lines, copywriting, and conversion optimization.

• Excellent analytical and reporting abilities, with experience in marketing attribution, pipeline reporting, campaign optimization, and delivering actionable insights.

• Familiarity with managing SEO, GEO, and paid search strategies, including enhancing visibility across both traditional and AI-driven search platforms.

• Proficient with LLMs: you utilize LLMs as a primary tool to enhance your work in HubSpot, reporting, content, and analysis.

🏝️ Benefits

• Flexible work arrangements.