Digital Marketing Manager, Paid and Organic Search

This is a fully remote position, open to applicants in Tennessee.

📋 Description

• Strategize, initiate, enhance, and oversee paid advertising campaigns across platforms such as Google Ads, Meta, and others relevant to the market.

• Supervise multiple client advertising accounts with diverse budgets and goals.

• Perform keyword analysis, audience targeting, competitive assessments, and A/B testing.

• Administer advertising budgets to optimize client return on investment (ROI).

• Oversee SEO initiatives, including technical SEO, on-page optimization, content strategy, and link-building efforts.

• Execute site audits and improve site speed, Core Web Vitals, crawlability, indexing, and structured data.

• Track rankings, organic traffic, site health, and shifts in algorithms and AI-driven search.

• Collaborate with content, design, development, and marketing teams.

• Formulate integrated strategies for both paid and organic search tailored to client needs.

• Investigate and propose new channels, platforms, media opportunities, and budget modifications.

• Act as the strategic liaison for assigned client accounts.

• Lead client meetings and manage expectations, timelines, budgets, and opportunities for account expansion.

• Generate monthly performance reports and deliver strategic insights.

• Monitor and relay CPA, ROAS, CTR, conversion rates, organic traffic, rankings, and revenue attribution.

• Be accessible from 9am to 5pm Central Time, ensuring at least 4 to 6 hours of collaboration with the team.

⛳️ Requirements

• Minimum of 5 years in managing paid advertising campaigns and SEO programs, with proven success in both areas.

• Required experience with Google Ads and Meta Ads.

• Executive or senior-level background in leading client accounts and developing strategies.

• Demonstrated account management experience, including presentations to decision-makers.

• Proven history of managing advertising budgets exceeding $10K monthly.

• Experience working in an agency setting while managing multiple client accounts.

• Google Ads certification is mandatory.

• Meta Blueprint certification is preferred.

• Strong technical SEO expertise, encompassing site audits, Core Web Vitals, structured data, and crawl management.

• Familiarity with A/B testing methodologies and statistical significance analysis.

• Proficient in Google Analytics, Google Search Console, Google Tag Manager, and SEO tools such as Ahrefs, Semrush, or Screaming Frog.

• Experience with Looker Studio or similar reporting tools.

• Ability to take complete ownership of accounts with minimal oversight.

• Exceptional written and verbal communication abilities.

• Self-driven and capable of working autonomously.

• Availability during 9am to 5pm Central Time, ensuring at least 4 to 6 hours for team collaboration.

• Experience with LinkedIn Ads, Microsoft Ads, local SEO, e-commerce, landing page optimization and CRO, digital PR and link outreach, AI search optimization, basic design, CRM systems, local service business marketing, and JIRA or project management tools are considered advantageous.

🏝️ Benefits

• Flexible work schedule with mandatory availability during Central Time business hours.

• Monthly retainer with potential for transition to full-time employment.

• Opportunity to manage additional client accounts as the company expands.