Digital Marketing Manager – Email/Affiliate

This is a fully remote position, open to applicants in Canada.

📋 Description

• Take charge of the strategic direction for email marketing across all brands, ensuring it serves as a consistent and expanding revenue-generating channel.

• Establish campaign strategies, lifecycle approaches, and testing priorities informed by performance metrics and customer behaviors.

• Track performance in terms of revenue contribution, engagement, and conversion, pinpointing specific opportunities for enhancement.

• Guide the Email Marketing Specialist on areas to optimize, test, and scale.

• Ensure that email initiatives are fully integrated with the overall campaign strategy and aligned with web, paid, affiliate, and social media channels.

• Step in to assist with execution or troubleshooting as necessary.

• Lead strategy, direction, and performance management across paid media, affiliate, and influencer channels.

⛳️ Requirements

• 6 – 10+ years of experience in digital marketing, performance marketing, or e-commerce.

• Significant experience across a variety of digital channels (email, web, paid media, affiliate).

• Extensive email marketing experience and affiliate management expertise are essential for success in this role.

• Demonstrated ability to formulate strategies, establish performance goals, and deliver measurable results.

• Strong analytical abilities and capability to convert data into actionable insights.

• Experience in managing or guiding cross-functional teams.

• Proven experience collaborating with agencies and external partners.

• Excellent communication and presentation skills.

🏝️ Benefits

• Opportunities for professional development

• Health insurance coverage

• Flexible working arrangements