Digital Marketing Manager – Audience Growth

This is a fully remote position, open to applicants in Canada.

📋 Description

• Formulate and implement digital marketing strategies to enhance awareness, engagement, and viewership for Watrfall.

• Design marketing campaigns centered around Watrfall content, including series, new releases, platform launches, and significant programming initiatives.

• Assist in shaping Watrfall's comprehensive marketing and audience expansion strategy.

• Oversee and enhance Watrfall's presence on social media platforms.

• Create social and digital campaigns that transform individual shows and characters into opportunities for audience acquisition on the broader platform.

• Articulate Watrfall's vision and value proposition across marketing materials, social media, campaigns, and consumer-facing channels.

• Generate innovative concepts, messaging, copy, and campaign ideas in partnership with the broader team.

• Identify opportunities through emerging platforms, trends, partnerships, communities, and digital channels.

• Track campaign and social performance, leveraging data and audience insights to refine strategy and execution.

• Establish a consistent brand voice across Watrfall's platform, content, and communications.

• Collaborate with content, creative, product, and leadership teams to align with business and platform objectives.

⛳️ Requirements

• Proven experience in digital marketing, social media, content marketing, audience development, or a related field.

• In-depth understanding of how brands and entertainment properties cultivate audiences online.

• Capability to think strategically while managing day-to-day campaign execution.

• Excellent writing, communication, and storytelling abilities.

• Strong comprehension of major social platforms and the content performance associated with each.

• Proficiency in working with analytics and utilizing performance data to guide marketing decisions.

• Creative talent to transform the company's vision into engaging consumer-facing messaging.

• Passion for entertainment, streaming, media, technology, or the creator economy.

• Adaptability to thrive in a fast-paced environment where strategies can swiftly change.

🏝️ Benefits

• Competitive salary, based on experience.

• Extended health and dental benefits.

• Generous vacation entitlement.

• Flexible work environment (remote or hybrid options).

• Collaborative and creative team atmosphere.

• Opportunities for professional development and growth within an expanding company.