Digital Marketing Manager

This is a fully remote position, open to applicants in Canada.

📋 Description

• Assist in the execution and strategy of onsite acquisition to promote revenue growth and enlarge the paying user demographic.

• Spearhead the diversification of product offerings and revenue generation methods by aligning customers with the most suitable products, enhancing conversion rates, and maximizing lifetime value.

• Position acquisition as a fundamental element of B2C revenue diversification through methodical experimentation, robust cross-functional collaboration, and ongoing optimization.

• Aid in the execution of campaigns to enhance visibility, attract visitors, and stimulate engagement or conversions across multiple online channels.

• Evaluate user data, behavioral patterns, and campaign metrics to fine-tune strategies, enhance targeting precision, and ensure marketing initiatives remain cost-efficient, scalable, and results-oriented over time.

• Lead cross-functional A/B and multivariate testing across various offers, pricing tiers, paywall strategies, and audience segments, establishing benchmarks for test design, learning speed, and iteration.

• Set and monitor clear KPIs such as product mix coverage, conversion rates, revenue impact, and contributions to lifetime value.

• Collaborate closely with Acquisition, Product, and Brand Marketing teams to synchronize strategy and execution.

⛳️ Requirements

• Minimum of 5 years of experience in growth marketing, conversion rate optimization, pricing strategy, or product marketing within a B2C subscription model.

• Proven track record of driving measurable revenue growth through customer acquisition or product upselling strategies.

• Practical experience with marketing or eCommerce technology platforms such as GA4, Amplitude, Braze, Google Analytics, or similar tools, along with hands-on experience in campaign execution, testing, and optimization.

• Demonstrated ability to drive growth on web platforms, including traffic, engagement, or conversion rate improvement.

• Strong analytical skills with experience utilizing BI tools like Tableau, Looker, or Google Analytics to guide strategy and assess impact.

• Capability to convert complex data into clear, actionable marketing plans.

• Excellent cross-functional collaboration skills with a history of achieving results in high-paced environments.

🏝️ Benefits

• Flexible work arrangements

• Professional development

• Generous variable compensation