Digital Marketing Manager

This is a fully remote position, open to applicants in Arizona.

📋 Description

• Take charge of AccuSourceHR's digital demand generation initiatives, including paid media, SEO/AEO/GEO, and the HubSpot website.

• Oversee the execution of paid media, SEO, AEO, and GEO strategies by an external marketing vendor.

• Be responsible for managing the increasing digital advertising budget on Google and LinkedIn, while reporting performance against pipeline and revenue objectives.

• Administer the HubSpot-built company website as a valuable lead-generation tool and collaborate with the vendor.

• Manage HubSpot's marketing automation, lead nurturing workflows, and funnel/attribution reporting.

• Assist in digital go-to-market strategies for staged product launches.

• Develop a customer marketing program that includes customer segmentation and lifecycle email workflows within the CRM.

• Create and implement initial cross-sell and upsell campaigns targeted at the existing customer base.

• Enhance the lead handoff process with the Account Management team for customer marketing leads.

• Act as the team's HubSpot manager and maintain a working knowledge of Salesforce and Clay.

• Provide assistance for special projects and other responsibilities as assigned.

⛳️ Requirements

• A Bachelor's degree in Marketing, Business, or a related field, or equivalent experience.

• A minimum of 3–6 years of experience in digital marketing, demand generation, or growth marketing.

• Proven experience in managing external agencies or vendors.

• Strongly preferred background in the background screening or HR tech/compliance tech industries.

• Proficient in HubSpot marketing automation, email, website management, and dashboards.

• Working knowledge of paid search and paid social platforms, including Google Ads and LinkedIn Campaign Manager.

• Ability to analyze Google Analytics/GA4 and funnel/attribution reports and convert insights into actionable strategies.

• Experience with A/B testing and optimizing conversion rates.

• Familiarity with creating segmented, lifecycle email campaigns.

• Understanding of SEO fundamentals, including keyword research and SERP tracking.

• Familiarity with Salesforce and Clay is advantageous.

• Exceptional communication and vendor management abilities.

• Capacity to work independently and engage in critical thinking.

• Detail-oriented with a commitment to producing high-quality work.

• Comfortable with defining processes rather than merely adhering to them.

• Flexible and adaptable in a dynamic work environment.

• A dedicated and ergonomic workspace at home.

• A stable and reliable high-speed internet connection.

• Adequate lighting and minimal background noise for professional video calls and meetings.

• Ability to occasionally lift and carry up to 5 pounds.

🏝️ Benefits

• Medical (with company contribution).

• Dental/Vision coverage.

• Employer-paid Life Insurance and Long-Term Disability benefits.

• Short-Term Disability coverage.

• 401(k) plan (with company match).

• Paid holidays.

• Paid time off (PTO).

• Sick Time.

• Pet insurance.

• Phone and internet stipend.

• 100% remote work opportunity.