Digital Marketing Manager

This is a fully remote position, open to applicants in Sri Lanka.

📋 Description

• Formulate and execute comprehensive digital marketing strategies that align with our client's business objectives.

• Perform market research and competitor analysis to uncover opportunities and challenges within the digital arena.

• Determine and prioritize essential digital channels for optimal impact, including SEO, SEM, social media, email, and content marketing.

• Strategize, initiate, and oversee PPC campaigns across platforms such as Google Ads, Facebook Ads, LinkedIn Ads, and others.

• Continuously monitor and enhance campaigns to maximize ROI and meet key performance indicators (KPIs).

• Utilize A/B testing, conversion rate optimization, and data analytics to improve campaign effectiveness.

• Create and oversee high-quality content, including blogs, articles, infographics, and videos, ensuring alignment with brand messaging and objectives.

• Execute social media strategies to enhance brand visibility and encourage audience engagement.

• Develop and maintain a content calendar to guarantee consistent and timely delivery of content across all digital platforms.

• Track social media performance, interact with followers, and manage community engagement.

• Design and implement email marketing campaigns aimed at nurturing leads and retaining customers.

• Monitor, analyze, and report on the performance of all digital marketing initiatives using analytical tools.

⛳️ Requirements

• Minimum of 3 years of experience in digital marketing, with hands-on expertise in paid advertising, content marketing, and performance optimization.

• Proficient in English, with outstanding communication skills in reading, writing, and speaking.

• A degree in Marketing, Business, or equivalent work experience.

• Proficient in Google Ads, Facebook Ads, LinkedIn Ads, Google Analytics, and marketing automation platforms such as HubSpot, Marketo, or Pardot.

• Capability to analyze data, track KPIs, and make data-driven decisions to enhance marketing performance.

• In-depth knowledge of PPC, display advertising, social media advertising, and conversion rate optimization.

• Strong capacity to manage multiple campaigns, projects, and deadlines concurrently.

• Ability to create seamless user experiences that promote conversions and engagement.

🏝️ Benefits

• Competitive salary and performance-based bonuses.

• Opportunities for professional development and training.

• Flexible working hours and remote work options.

• Comprehensive health and wellness benefits.

• Collaborative and innovative work environment.