Digital Marketing Manager

This is a fully remote position, open to applicants in United States.

📋 Description

• Take charge of the growth strategy and digital business performance for designated product portfolios across eCommerce and retail platforms.

• Manage the media strategy, investment, and effectiveness across Amazon Ads, Walmart Connect, Meta, STV, and other key channels.

• Create, implement, and assess upper-funnel demand generation efforts across STV, paid social, display, and emerging platforms.

• Analyze portfolio performance considering sales, traffic, conversion rates, media effectiveness, distribution, pricing, promotions, search visibility, and competitive actions.

• Assess media performance through a comprehensive business perspective, focusing on both paid and organic contributions as well as new-to-brand acquisition.

• Design and assess tests across various media, bidding strategies, audience segmentation, creative content, promotions, and channel combinations; document insights and scale successful methods.

• Leverage performance data and consumer insights to pinpoint creative opportunities and collaborate with the Creative team on briefs and hypotheses.

• Convert complex datasets and analyses into actionable recommendations for Creative, Sales, eCommerce, and senior leadership.

• Manage relationships with retail media partners while maintaining internal oversight of strategy and investment decisions.

• Oversee portfolio forecasts for POS consumption and media expenditure; identify variances and suggest corrective or growth strategies.

• Keep abreast of changes in advertising platforms, retail media, measurement, attribution, privacy, and consumer behavior to adapt strategies accordingly.

⛳️ Requirements

• A Bachelor's degree in a relevant field such as Marketing, Data Analytics, Mathematics, Statistics, Economics, Computer Science, or a related area.

• 4 to 6 years of practical experience in performance marketing and retail media.

• Significant responsibility for managing multimillion-dollar budgets and business outcomes, extending beyond mere campaign execution.

• Previous experience in CPG, wellness, supplements, or another fast-paced consumer sector is highly preferred.

• Profound and up-to-date knowledge of Amazon Ads, Walmart Connect, Meta Ads Manager, and STV/CTV.

• Familiarity with advanced bidding techniques, audience frameworks, and performance optimization strategies.

• Experience with Amazon DSP, AMC, and other retail media networks is a considerable advantage.

• Strong commercial acumen focused on overall business health, incremental growth, and sustainable long-term development.

• Outstanding analytical abilities and proficiency in Excel.

• Capability to extract, manipulate, reconcile, and analyze large or complex datasets; identify outliers and generate analyses from the ground up.

• Knowledge of incrementality, attribution, paid versus organic contributions, new-to-brand acquisition, and limitations of platform metrics.

• Ability to investigate performance fluctuations and ascertain their causes and implications.

• Skill in communicating complex analyses as straightforward recommendations to non-marketers and senior executives.

• High levels of ownership, autonomy, initiative, and solution-oriented mindset.

• Preference for speed and comfort with uncertainty while ensuring accuracy and quality.

• Interest in competitors and the consumer landscape.

• Enthusiasm for analytics, performance marketing, continuous learning, advertising capabilities, measurement, and trends in retail media.

• Competence in managing competing priorities and delivering precise, timely, high-quality work.

• Detail-oriented, driven, organized high performer.

🏝️ Benefits

• Comprehensive health insurance coverage.

• Opportunities for professional development and continuous learning.

• Flexible working hours and remote work options.

• A dynamic and inclusive workplace culture.

• Competitive salary and performance-based bonuses.