Digital Marketing Manager

This is a fully remote position, open to applicants in New Jersey.

📋 Description

• Take ownership of both the strategy and execution of organic and paid campaigns on LinkedIn and Meta, aligned with brand awareness, demand generation, or ABM goals.

• Oversee audience targeting, content programming, budget management, and continuous channel optimization.

• Monitor and report on campaign performance to the VP, CMO, and relevant stakeholder teams.

• Work closely with recruiting to enhance and evolve the employer brand presence.

• Perform ongoing competitive assessments of advertisements and campaigns using Similarweb or other analytics tools.

• Collaborate with the VP and CMO to refine content strategy, ensuring distinct messaging for core audiences.

• Direct paid search and display strategy, execution, and optimization across Google Ads and additional platforms.

• Manage keyword research, bidding strategies, audience targeting, ROI measurement, and budget-to-outcome analysis.

• Create and implement SEO strategies for corporate and product-related content.

• Collaborate with subject matter experts and content stakeholders on content structure, tagging, optimization, audits, and reporting.

• Lead AEO and GEO strategy to enhance discoverability in AI-generated responses.

• Evaluate AI-driven search performance and apply schema markup and passage-level optimization.

• Design forms and landing pages for gated content and establish a tracked-link taxonomy.

• Direct email marketing strategy, including audits, segmentation, nurturing, ABM, outreach, production, and performance management.

• Stay updated on B2B digital marketing and AI-driven search trends, providing recommendations for useful tools.

• Define and implement initiatives with external agencies and vendors.

• Ensure compliance with stakeholder review processes during campaign planning.

• Create timelines and workflows that facilitate the progress of digital programs while minimizing compliance risks.

⛳️ Requirements

• A bachelor's degree is required; a background in Marketing, Communication, or a related field is preferred.

• 5–7 years of experience in Digital Marketing, including presenting reports to stakeholders.

• A background in B2B marketing is essential.

• Experience in the pharmaceutical sector, patient services, copay services, provider services, or healthcare technology solutions is advantageous.

• Extensive understanding of B2B paid and organic digital marketing across social media, search, and email platforms.

• Proven ability to link channel activities to demand generation and ABM results.

• Familiarity with basic SEO principles.

• Proficiency in AEO/GEO, including insights on how AI-driven search platforms index and rank content.

• Knowledge of digital marketing measurement and attribution, channel ROI, reporting frameworks, and presentations for senior stakeholders.

• Advanced expertise in digital marketing strategies, platforms, and execution.

• Competence in marketing-impact analysis and reporting methodologies.

• Strong skills in website and CMS content management.

• Experience with HubSpot is a plus.

• Excellent interpersonal communication skills and the ability to collaborate effectively across teams and departments.

• Willingness to travel 2–4 times per year for marketing team meetings or ConnectiveRx corporate events.

• Compliance with company policies, procedures, Information Security and Compliance Programs, as well as SOC1, SOC2, PCI, and HIPAA regulations is required.

• Commitment to maintaining compliance with company and client policies, business rules, ethics, and relevant laws.

🏝️ Benefits

• Opportunity for bonuses (or commissions).

• Medical insurance coverage.

• Dental insurance coverage.

• Vision insurance coverage.

• Life insurance coverage.

• Disability insurance coverage.

• 401(k) plan with employer contributions where applicable.

• Flexible paid time off (PTO) policy for exempt employees, covering sick days, personal days, and vacations.

• Eight standard company holidays each year.

• Three floating holidays annually.