Digital Marketing, CRM Specialist – Dayshift

This is a fully remote position, open to applicants in Philippines.

📋 Description

• Oversee and sustain HubSpot alongside associated marketing systems for executing campaigns, generating leads, managing CRM activities, and reporting.

• Develop, update, and manage HubSpot workflows, forms, landing pages, email campaigns, automation rules, and contact lists.

• Assist in customer journeys, lead nurturing, email marketing, and activities related to marketing automation.

• Ensure the quality of CRM data, audience segmentation, campaign records, and marketing reporting is maintained.

• Aid in setting up campaigns, tracking, measuring performance, and optimizing across various digital channels.

• Manage and refresh WordPress websites, including content updates, blogs, landing pages, resources, and campaign-related changes.

• Collaborate with internal teams to support product publishing, website content updates, and ensure the accuracy of digital content.

• Facilitate website enhancements, updates to user experience, and alignment of digital content with campaign priorities.

• Promote lead generation through paid, organic, owned, and account-based marketing channels.

• Assist with tracking campaigns, attribution, conversion reporting, and performance analysis utilizing Google Analytics 4.

• Execute SEO recommendations, website optimization tasks, and content updates.

• Manage paid media administration, monitoring, and reporting across Google Ads and other digital advertising platforms.

• Generate performance reports and identify areas for improving campaign execution, lead generation, marketing processes, and reporting accuracy.

• Collaborate closely with the Senior Marketing Manager and the wider marketing team to implement marketing plans and campaigns.

• Undertake other position-specific duties as needed.

⛳️ Requirements

• A Bachelor's degree in Marketing, Communications, Digital Marketing, Business, Information Technology, or a related field is preferred.

• A minimum of 5+ years of experience in digital marketing, CRM marketing, marketing automation, campaign execution, website management, or a similar capacity.

• Extensive hands-on experience with HubSpot, including CRM management, workflows, automation, forms, landing pages, email marketing, reporting, segmentation, and campaign setup.

• Demonstrated experience managing WordPress websites, implementing SEO best practices, optimizing websites, publishing content, and tracking performance via Google Analytics 4.

• Strong comprehension of digital marketing, encompassing lead generation, email marketing, customer journeys, marketing automation, conversion tracking, and campaign performance across various digital channels.

• Exceptional organizational, analytical, and communication skills, with a keen attention to detail and the ability to manage multiple priorities while maintaining accurate CRM data and collaborating effectively with cross-functional stakeholders.

• Experience in supporting B2B marketing, Google Ads, or other paid media platforms, and familiarity with Australian businesses will be highly valued.

🏝️ Benefits

• Work from home.

• Monday to Friday: 7:00 AM – 4:00 PM PHT (adjustments will be made for daylight saving time).

• HMO coverage for 2 free dependents along with medical reimbursements.

• Government-mandated benefits.

• Allowances for working from home.

• Opportunities to collaborate with leading companies in Australia and beyond.

• Training programs aimed at career development.

• Engaging company outings, team activities, and wellness sessions.

• Supportive and inclusive culture.

• Dedicated managers focused on your growth and success.

• Competitive salary and benefits.

• Additional entitlements.

• Structured career development programs.

• Equal opportunity workplace.

• Culturally diverse and inclusive environment.