Digital Marketing, Content Coordinator

This is a fully remote position, open to applicants in Philippines.

📋 Description

• Oversee the daily digital marketing efforts for the brand across social media, content, email, and e-commerce platforms.

• Develop and manage a social media content calendar.

• Create and schedule various types of posts, including static images, carousels, Reels, Stories, TikToks, Pins, and YouTube Shorts.

• Craft engaging captions and social media copy that align with the brand’s identity.

• Repurpose photography, user-generated content (UGC), and video assets for each platform.

• Ensure a consistent brand image is maintained across all channels.

• Stay updated on social media, fashion, and content trends, and adapt relevant ones for the brand.

• Generate content ideas to enhance reach, engagement, and website traffic.

• Produce marketing materials utilizing provided brand assets, photography, and video footage.

• Interact with current and prospective customers on social media platforms.

• Monitor and address comments and messages, responding to product inquiries.

• Escalate customer service concerns as necessary.

• Create and schedule email marketing campaigns using Klaviyo or Omnisend.

• Design mobile-optimized emails and manage customer segments and subscriber lists.

• Oversee and optimize automated email sequences, such as welcome emails, abandoned cart notifications, browse abandonment, post-purchase communications, and win-back strategies.

• Carry out A/B testing and track email performance metrics, subscriber growth, and revenue generation.

• Assist in website optimization and improve organic visibility through keyword research and SEO enhancements.

• Refine product and collection pages, including titles, meta descriptions, headings, image alt text, and internal links.

• Contribute to blog and SEO content creation and monitor organic search outcomes.

• Provide regular reports on social media, email, and SEO performance.

• Analyze metrics related to reach, engagement, audience growth, video performance, website traffic, content effectiveness, email statistics, revenue, subscriber growth, organic traffic, and search visibility.

• Go beyond basic numerical reporting in marketing analysis.

• Facilitate brand development, customer acquisition, and sales growth.

• Participate in meetings and collaborate during core AEST or PHT business hours.

⛳️ Requirements

• Candidate must be based in the Philippines.

• Prior experience in digital marketing, social media, or a related field is necessary.

• Proven experience with Instagram and Facebook is essential.

• Familiarity with creating Reels, TikToks, and short-form video content is required.

• Strong skills in Canva are expected.

• Experience with video editing software such as CapCut or Edits is preferred.

• Knowledge of Klaviyo or Omnisend is necessary.

• Excellent written English and a keen attention to detail are required.

• Experience in managing social media content calendars is a must.

• Ability to analyze marketing performance data effectively.

• Strong organizational and time-management capabilities are essential.

• Must be able to work independently in a remote setting.

• A proactive mindset in recognizing marketing and content opportunities is required.

• Availability for meetings and collaboration during core AEST or PHT business hours is necessary.

• Disclosure of any ongoing roles or client commitments is required.

• LinkedIn profile should indicate engagement as an "Independent Contractor."

• Highly desirable: experience with Shopify, SEO, Google Analytics, Google Search Console, Pinterest, YouTube, TikTok, UGC content, e-commerce, fashion or accessories brands, and influencer or creator marketing.

• A genuine interest in women’s fashion, handbags, and emerging social media trends would be advantageous.

🏝️ Benefits

• Flexible time management as an independent contractor while coordinating with AU business hours.

• Remote work arrangement available.

• Independent Contractor Agreement provided.