Digital Marketing Campaign Manager

This is a fully remote position, open to applicants in Alaska, +13 more states.

📋 Description

• Strategize, develop, and implement comprehensive marketing campaigns across email, web, social media, paid media, and events.

• Oversee complete campaign workflows, encompassing strategy, segmentation, creative briefing, execution, and post-campaign evaluation.

• Collaborate with marketing, sales, IT, content, and design teams to create campaign strategies and assets.

• Plan and manage email campaigns, landing pages, and lead capture forms.

• Monitor, evaluate, and report on campaign performance against KPIs, offering optimization suggestions.

• Conduct A/B testing and experiments to enhance campaign effectiveness and return on investment (ROI).

• Maintain and optimize digital platforms and tools that facilitate campaign execution and reporting.

• Assist with paid media campaigns by coordinating with internal teams or external partners.

• Keep abreast of digital marketing trends, emerging technologies, and best practices.

• Perform additional duties as assigned.

⛳️ Requirements

• Bachelor’s degree in marketing, communications, business, or a related field is required.

• Master's degree is preferred.

• 3–5+ years of experience managing digital marketing campaigns from start to finish.

• Experience in developing and executing multi-channel campaigns across email, social media, web, and paid media.

• Strong understanding of marketing automation, customer journey mapping, and campaign analytics.

• Proven experience working in cross-functional teams and collaborating with sales, content, and product stakeholders.

• Advanced proficiency in CRM platforms such as Salesforce and marketing automation tools like Salesforce Marketing Cloud or HubSpot.

• Proficiency in analytics tools such as Google Analytics, dashboards, and reporting platforms.

• Experience with email marketing platforms and CMS systems.

• Familiarity with social media management tools such as Sprout or similar.

• Advanced proficiency in the Microsoft Office Suite; advanced Excel and PowerPoint skills are preferred.

• Ability to utilize AI-powered tools to enhance campaign efficiency, scalability, and performance.

• Qualified candidates must submit a resume and cover letter.

• Remote work is subject to approval under APA’s Flexible Work Policy.

• Remote employees are not permitted to work from Alaska, California, Colorado, Guam, Hawaii, Iowa, Louisiana, Montana, Nebraska, New York, North Dakota, Ohio, Puerto Rico, Rhode Island, U.S. Virgin Islands, Washington, or Wyoming.

🏝️ Benefits

• Remote Work/Flexible Scheduling.

• 401(k) option with employer match of up to 4%.

• Medical, dental, and vision insurance options.

• Outpatient mental health benefit.

• Paid personal/vacation time.

• 12 paid holidays.

• Family/Medical Leave.

• Tuition assistance.

• Employee Assistance Program (EAP).

• Short- and long-term disability insurance.