Digital Marketing Campaign Manager

This is a fully remote position, open to applicants in Alaska, +14 more states.

📋 Description

• Design, develop, and implement integrated marketing campaigns across email, websites, social media, paid media, and events.

• Oversee complete campaign workflows, encompassing strategy, audience segmentation, creative briefing, execution, and post-campaign evaluation.

• Partner with marketing, sales, ITS, content, and design teams to create campaign strategies and materials.

• Create and manage email campaigns, landing pages, and lead generation forms.

• Track, analyze, and report on campaign performance in relation to KPIs.

• Offer actionable insights and recommendations for campaign optimization.

• Conduct A/B testing and experiments to enhance effectiveness and return on investment (ROI).

• Maintain and optimize digital platforms and tools for campaign implementation and reporting.

• Assist in paid media campaigns alongside internal teams or external partners.

• Keep informed on the latest digital marketing trends, technologies, and best practices.

• Carry out additional tasks as assigned.

⛳️ Requirements

• A Bachelor’s degree in marketing, communications, business, or a related field is required.

• A Master’s degree is preferred.

• 3–5+ years of experience in managing digital marketing campaigns from start to finish.

• Experience in developing and executing multi-channel campaigns across email, social media, web, and paid media.

• Strong knowledge of marketing automation, customer journey mapping, and campaign analytics.

• Proven experience working in collaborative, cross-functional teams with sales, content, and product stakeholders.

• Advanced proficiency in CRM platforms such as Salesforce.

• Advanced expertise in marketing automation tools like Salesforce Marketing Cloud and HubSpot.

• Proficient in analytics tools, including Google Analytics, dashboards, and reporting platforms.

• Familiarity with email marketing platforms and content management systems (CMS).

• Experience using social media management tools such as Sprout or similar applications.

• Advanced skills in Microsoft Office Suite; proficiency in Excel and PowerPoint is preferred.

• Ability to utilize AI-driven tools to enhance campaign efficiency, scalability, and performance.

• Qualified applicants must provide a resume and cover letter detailing salary expectations.

• Remote employees are prohibited from working in Alaska, California, Colorado, Guam, Hawaii, Iowa, Louisiana, Montana, Nebraska, New York, North Dakota, Ohio, Puerto Rico, Rhode Island, U.S. Virgin Islands, Washington, or Wyoming.

🏝️ Benefits

• Remote Work/Flexible Scheduling

• 401(k) option with employer matching up to 4%

• Options for medical, dental, and vision insurance

• Outpatient mental health benefits

• Paid personal/vacation time

• 12 paid holidays

• Family/Medical Leave

• Tuition reimbursement

• Employee Assistance Program (EAP)

• Short- and long-term disability insurance