Digital Marketing Associate

This is a fully remote position, open to applicants in Texas.

📋 Description

• Assist in the formulation of the digital marketing strategy and oversee its execution across various digital platforms.

• Help manage paid media campaigns, including programmatic advertising, geofencing, and paid social, collaborating closely with our media vendor.

• Track campaign performance across different channels, identifying trends and sharing insights to guide optimization efforts.

• Create and implement patient-focused email campaigns, encompassing both individual sends and larger nurture campaigns.

• Acquire knowledge and assist in the rollout of marketing campaigns utilizing Salesforce.

• Manage the patient-facing content calendar, ensuring that blogs, emails, and social media efforts are coordinated and function as a cohesive omnichannel strategy.

• Contribute to social media initiatives by reviewing agency-generated content, ensuring it aligns with the content calendar, and aiding in channel planning.

• Develop content briefs for blog posts in collaboration with clinical stakeholders, agencies, and AI tools, managing the publishing process from PRC submission to scheduling and promotion.

• Support website management in collaboration with our agency, ensuring that content remains current, accurate, and optimized.

• Identify ways to enhance the website experience, focusing on clarity and actionable next steps.

• Provide execution support for HCP-focused digital campaigns as required, including coordinating assets and deployment assistance.

⛳️ Requirements

• Bachelor’s degree in Marketing, Business, or a related field.

• 1-2 years of experience in digital marketing, content marketing, or a similar area.

• Basic understanding of how digital channels integrate, including content, email, social media, paid media, and web.

• Proficient in using Canva.

• Familiarity with SEO principles.

• Exceptional written and verbal communication abilities.

• Strong organizational skills, capable of managing multiple deadlines and workstreams simultaneously.

• Willingness to travel approximately 10% of the time.

🏝️ Benefits

• An equal opportunity employer dedicated to fostering a diverse and inclusive workplace.

• Opportunities for professional development.