Digital Marketer, Google Ads Specialist – Home Improvement

This is a fully remote position, open to applicants in United States.

📋 Description

• Support the continuous enhancement of campaigns across various accounts

• Hold monthly discussions with franchisees to assess budget, performance, and growth opportunities

• Remain updated on modifications, enhancements, and knowledge relevant to Google Ads and associated platforms

• Revise ad copy and visuals

• Communicate with franchisees via Teams and email to review budgets, growth, and account performance

• Oversee advertising accounts with diverse campaign sizes and budgets

• Discover strategies to enhance underperforming campaigns and secure a competitive advantage

• Juggle responsibilities across the digital department

⛳️ Requirements

• Minimum of 4 years of experience with Google Ads is preferred

• Comprehensive understanding of Google Ads

• Familiarity with Microsoft Search Advertising

• Google Ads Certification is advantageous

• Expertise in using Google Ads Editor

• Profound knowledge of campaign setup and launch processes

• Strong troubleshooting capabilities

• Specialization in search advertising

• Skill in recognizing keyword themes and negative keywords

• Experience in applying excluded content and audience targeting techniques

• Ability to broaden keyword selections

• Proficient in crafting engaging, brand-aligned ad copy

• Familiarity with Google Asset Studio

• Conversion-oriented mindset

• Basic skills in Photoshop

• Creative problem-solving skills

• Knowledge of Meta Ads, WordPress/Gutenberg editing, and GA4 is beneficial

• An appreciation for interior design is a plus

• Must reside in the United States

• Availability to work Monday through Friday, from 7:30 AM to 4:00 PM

🏝️ Benefits

• Competitive salary

• Flexible working hours

• Opportunities for professional development

• Collaborative work environment

• Health and wellness benefits