Digital Marketer

This is a fully remote position, open to applicants in United States.

📋 Description

• Design and implement comprehensive digital marketing strategies aimed at boosting enrollments and enhancing brand visibility

• Create, oversee, and refine paid advertising campaigns on platforms such as Meta Ads, Google Ads, LinkedIn Ads, YouTube Ads, TikTok Ads, and other digital channels

• Manage advertising budgets effectively and optimize campaigns to maximize return on ad spend (ROAS)

• Construct, manage, and enhance marketing funnels along with high-converting landing pages

• Devise lead generation campaigns that motivate prospective students to schedule consultations or enroll in educational programs

• Develop and manage automated email campaigns, newsletters, drip campaigns, and lead nurturing sequences

• Segment target audiences and tailor marketing communications to boost conversion rates

• Formulate and implement SEO strategies, including keyword research, on-page optimization, technical SEO, and content enhancement

• Monitor website performance through tools like Google Analytics, Google Search Console, and Google Tag Manager

• Produce and share captivating content across Facebook, Instagram, LinkedIn, TikTok, YouTube, X, and other social media platforms

• Create social media graphics, videos, Reels, Shorts, educational content, and promotional campaigns

• Develop monthly content calendars and ensure a consistent publishing schedule

• Write compelling marketing copy for advertisements, landing pages, emails, blogs, and social media

• Conduct A/B testing on ads, landing pages, email campaigns, and calls-to-action

• Implement retargeting campaigns to enhance lead conversion rates

• Track campaign performance and prepare weekly and monthly marketing reports

• Monitor key performance indicators including cost per lead, conversion rates, website traffic, and enrollment metrics

• Analyze competitor strategies and pinpoint new growth opportunities

• Collaborate with leadership to devise marketing initiatives and promotional campaigns

• Stay updated with digital marketing trends, AI marketing tools, advertising platform updates, and SEO best practices

• Suggest new marketing strategies and technologies to enhance lead generation and overall business growth

• Undertake additional digital marketing tasks as assigned

⛳️ Requirements

• Minimum of 2.5 years of proven experience in Digital Marketing, Growth Marketing, or Performance Marketing

• Demonstrated experience managing Meta (Facebook & Instagram) and Google Ads campaigns

• Strong comprehension of SEO, keyword research, technical SEO, and content optimization

• Experience in creating and optimizing marketing funnels and landing pages

• Familiarity with email marketing platforms and marketing automation software

• Strong understanding of Google Analytics, Google Search Console, Google Tag Manager, and conversion tracking

• Experience in crafting engaging content for Facebook, Instagram, LinkedIn, TikTok, and YouTube

• Excellent copywriting and content creation abilities

• Proficiency in using Canva, Adobe Creative Suite, CapCut, or similar creative software

• Knowledge of CRM systems and lead management platforms

• Outstanding analytical, organizational, and project management skills

• Ability to manage multiple marketing campaigns concurrently

• Strong communication and problem-solving skills

• Self-driven with the ability to work autonomously

• Experience in marketing educational programs, online courses, coaching programs, or professional services is highly preferred

🏝️ Benefits

• Competitive salary

• Opportunity to influence the HR function of a rapidly growing BPO

• Collaborate closely with a team of industry leaders who have successfully scaled BPOs in the past

• Opportunities for career growth and development