Digital Marketing Specialist – Martech, Performance Media

This is a fully remote position, open to applicants in Brazil.

📋 Description

• Strategically and operationally oversee paid online media, merging tactical campaign execution with strategic planning and investment distribution across various channels.

• Connect and integrate diverse marketing and sales platforms, such as Google Ads, Meta Ads, CRM systems, e-commerce solutions, marketing automation tools, Google Analytics/GA4, and Google Tag Manager.

• Ensure the seamless and accurate transfer of data between systems.

• Develop performance dashboards and comprehensive reports.

• Suggest ongoing enhancements to data architecture and marketing automation processes.

⛳️ Requirements

• A bachelor's degree in Marketing, Advertising, Information Systems, Data Analytics, or a related discipline.

• Proven experience in managing paid media campaigns (including Google Ads and Meta Ads).

• Familiarity with marketing technology (martech) and automation tools.

• Expertise in managing paid media campaigns across platforms like Google Ads, Meta Ads, TikTok Ads, and LinkedIn Ads.

• Ability to strategize media and allocate budgets effectively across channels.

• Proficiency in Google Analytics (GA4), Google Tag Manager, and conversion tracking methodologies.

• Experience with platform integrations involving CRM, e-commerce, and marketing automation tools such as RD Station, HubSpot, and ActiveCampaign.

• Understanding of APIs and integrations utilizing no-code/low-code solutions (e.g., Zapier, Make, Google Apps Script).

• Preferred programming knowledge in SQL and Python for data processing.

• Skills in creating dashboards and reports using tools like Looker Studio, Power BI, or similar.

• Competence in data analysis and performance metrics, including CAC, ROAS, LTV, and conversion funnels.

• Familiarity with tags, pixels, and conversion events (such as Meta Pixel and Conversions API).

• Knowledge of best practices for applying Brazil's LGPD to marketing data.

• A strategic approach to media planning, A/B testing, and continuous optimization.

• An analytical, data-driven, and results-oriented mindset.

• A proactive and autonomous work ethic.

• A strategic vision paired with the capability to execute technically.

• Excellent communication skills for reporting outcomes and suggesting enhancements.

• A genuine curiosity and eagerness to learn about new martech tools and technologies.

• An organized methodology for managing multiple platforms and simultaneous integrations.

🏝️ Benefits

• Health insurance

• Dental insurance

• Tuition assistance

• Fit Energia wellness benefit

• Transportation allowance

• Newborn benefit

• Life insurance

• Partnerships with affiliated institutions (pharmacies and language schools)

• Remote position