Digital Design Manager

This is a fully remote position, open to applicants in Florida.

📋 Description

• Direct the creative vision and execution of digital marketing campaigns, promotional efforts, product launches, and seasonal retail activities.

• Set and uphold a high standard of creativity across email, website, landing pages, paid media, social media, CRM, and e-commerce platforms.

• Evaluate work, offer constructive feedback, and mentor design team members.

• Advocate for brand identity systems and convey each brand's distinct personality throughout campaigns and digital experiences.

• Ensure visual consistency across brands while promoting creative exploration.

• Convert marketing strategies and business goals into digital concepts and campaign executions.

• Collaborate with Creative Leadership, Marketing, Brand, Digital, and various cross-functional teams.

• Manage multiple high-priority projects, ensuring creative excellence and timely delivery.

• Develop and refine digital design systems, templates, and reusable creative elements.

• Stay informed about digital marketing trends, emerging technologies, and platform best practices.

• Enhance creative workflows, production processes, and team collaboration.

• Cultivate creativity, teamwork, accountability, and ongoing improvement within the design team.

• Perform additional duties as required.

⛳️ Requirements

• A minimum of 5-7 years of professional experience in digital design.

• At least 5 years in a creative leadership position such as Art Director, Associate Creative Director, Lead Designer, or equivalent role.

• Preferably experience with consumer packaged goods (CPG) brands, along with exposure to retail or e-commerce settings.

• An impressive portfolio showcasing creative leadership, digital campaign development, promotional marketing, brand storytelling, and omni-channel campaign execution.

• Proven capacity to lead high-volume promotional campaigns while maintaining outstanding creative quality across various brands and channels.

• Documented experience in building and evolving brand identity systems.

• Strong grasp of digital marketing strategies, customer experience, merchandising, and performance-driven creativity.

• Expert knowledge of typography, layout, visual hierarchy, color, composition, and digital design principles.

• Experience in mentoring designers, facilitating creative reviews, and providing insightful, actionable feedback.

• Excellent communication, presentation, and stakeholder management skills.

• Strong organizational and project management abilities.

• Mastery of Adobe Creative Cloud, Adobe Experience Manager (AEM), and Figma.

• Experience in developing responsive digital experiences and operating within scalable design systems.

• Self-driven leader with strong creative judgment, strategic thinking, problem-solving abilities, and a passion for nurturing talent and delivering exceptional work.

• Preferred: experience in leading creative efforts for promotional retail calendars and high-volume marketing organizations.

• Preferred: experience supporting multiple brands in a CPG portfolio.

• Preferred: exposure to highly regulated industries.

• Preferred: experience with motion graphics or animation using Adobe After Effects.

• Preferred: experience utilizing AI-powered creative tools.

• Preferred: experience collaborating with copywriters, photographers, UX designers, developers, and marketing partners.

🏝️ Benefits

• A comprehensive benefits package that includes paid time off.

• Options for remote work available.