Digital Demand Manager

This is a fully remote position, open to applicants in United States.

📋 Description

• The Digital Demand Manager serves as the strategic and operational leader for PPL’s paid digital acquisition initiatives.

• Responsible for the comprehensive strategy and execution of Search, Display, YouTube, and Performance Max campaigns.

• Perform extensive A/B testing on advertising copy, landing pages, target audiences, and bidding strategies.

• Oversee budgets utilizing a data-driven methodology.

• Implement conversion tracking, attribution models, and advanced analytics.

• Design and optimize the entire HubSpot ecosystem.

• Develop advanced segmentation and multi-touch nurture campaigns.

• Manage and enhance the WordPress infrastructure focusing on speed, SEO, user experience, and conversion performance.

• Recognize inefficiencies in marketing operations and proactively create scalable solutions.

⛳️ Requirements

• Bachelor’s degree in Marketing, Business, or a relevant field; advanced certifications (Google Ads, HubSpot) are preferred.

• Over 5 years of digital marketing experience, including at least 3 years of direct responsibility for Google Ads strategy, budgets, and performance.

• Demonstrated success in enhancing conversion rates and return on ad spend.

• Advanced proficiency in Google Analytics and Google Tag Manager.

• Strong project management capabilities with the ability to juggle multiple priorities.

• Preferred: experience with HubSpot (Marketing Hub, Sales Hub, CRM) and WordPress, including automation, reporting, SEO, and landing page optimization.

🏝️ Benefits

• 401k Retirement Plan

• Medical, Dental and Vision insurance starting on the first day of employment

• Generous Paid Time Off

• Employee Assistance Program and more