Digital Brand Manager

This is a fully remote position, open to applicants in Alaska, +14 more states.

📋 Description

• Oversee APA’s digital brand presence, content ecosystem, and web experience for Business Innovation & Growth.

• Establish and uphold digital brand positioning, messaging, and storytelling throughout Business Innovation & Growth offerings.

• Create and implement a content strategy that supports thought leadership, demand generation, and audience engagement.

• Direct the development and governance of websites, landing pages, blogs, case studies, and social media content.

• Manage and enhance website experience, user journeys, information architecture, and persona-driven pathways.

• Spearhead technical and content SEO strategies to boost search visibility and drive organic traffic.

• Lead Conversion Rate Optimization (CRO) initiatives through testing, experimentation, and performance enhancements.

• Strategize and optimize both paid and organic digital channels, including search, social media, and programmatic advertising.

• Establish brand and digital governance, style guides, standards, and quality assurance protocols.

• Collaborate with marketing managers to ensure that content, web experiences, and digital channels align with integrated campaigns.

• Analyze and report on digital performance metrics, offering insights and recommendations for enhancing effectiveness and business strategies.

• Align digital brand initiatives with events, partnerships, and thought leadership projects.

• Collaborate with external PR agencies and internal stakeholders to enhance earned media, thought leadership, and brand storytelling.

• Perform additional duties as assigned.

⛳️ Requirements

• Bachelor’s degree in marketing, communications, or a related field.

• Master’s degree is preferred.

• 5–7 years of experience in digital marketing, brand management, or content strategy within a B2B context.

• Proficiency in media relations, content strategy, SEO, CRO, and optimizing digital experiences.

• Experience in managing websites, content ecosystems, and both paid and organic digital channels.

• Capability to translate brand positioning into effective digital experiences and content.

• Ability to utilize AI tools to enhance marketing efficiency, automate routine tasks, improve content creation, and generate data-driven insights while preserving quality and brand integrity.

• Candidates must submit a resume and cover letter detailing salary expectations.

🏝️ Benefits

• Remote Work/Flexible Scheduling.

• 401(k) option with employer match of up to 4%.

• Options for medical, dental, and vision insurance.

• Outpatient mental health benefit.

• Paid personal/vacation time.

• 12 paid holidays.

• Family/Medical Leave.

• Tuition assistance.

• Employee Assistance Program (EAP).

• Short- and long-term disability insurance.