Digital Brand Manager

This is a fully remote position, open to applicants in Alaska, +14 more states.

📋 Description

• Oversee the digital brand presence, content ecosystem, and web experience for APA's Business Innovation & Growth.

• Establish and uphold the digital brand positioning, messaging, and narrative across Business Innovation & Growth services.

• Create and implement a content strategy that fosters thought leadership, drives demand generation, and enhances engagement.

• Direct the development and governance of websites, landing pages, blogs, case studies, and social media content.

• Manage and optimize the website experience, user journeys, information architecture, and persona-driven pathways.

• Spearhead technical and content SEO strategies aimed at boosting search visibility and increasing organic traffic.

• Oversee conversion rate optimization through testing, experimentation, and performance enhancements.

• Strategize and optimize paid and organic digital channels, including search, social media, and programmatic advertising.

• Establish and uphold brand and digital governance, style guides, standards, and quality assurance procedures.

• Collaborate with Marketing Campaign and Events Marketing Managers on integrated campaign strategies.

• Analyze and report on digital performance metrics, offering recommendations for enhancing effectiveness and shaping business strategy.

• Synchronize digital branding efforts with events, partnerships, and thought leadership initiatives.

• Work alongside external PR agencies and internal stakeholders to craft earned media, thought leadership, and brand narratives.

• Perform additional duties as assigned.

⛳️ Requirements

• Bachelor’s degree in marketing, communications, or a related field.

• 5–7 years of experience in digital marketing, brand management, or content strategy within a B2B context.

• Proven expertise in media relations, content strategy, SEO, CRO, and enhancing digital experiences.

• Experience in managing websites, content ecosystems, and both paid and organic digital channels.

• Capability to translate brand positioning into effective digital experiences and content.

• Proficient in utilizing AI tools to boost marketing efficiency, automate routine tasks, enhance content creation, and derive data-driven insights while maintaining quality and brand integrity.

• Master’s degree is preferred.

🏝️ Benefits

• Remote Work/Flexible Scheduling.

• 401(k) option with employer match of up to 4%.

• Medical, dental, and vision insurance options.

• Outpatient mental health benefit.

• Paid personal/vacation time.

• 12 paid holidays.

• Family/Medical Leave.

• Tuition assistance.

• Employee Assistance Program (EAP).

• Short- and long-term disability insurance.