Digital Advertising Strategist

This is a fully remote position, open to applicants in Canada.

📋 Description

• Spearhead the Digital Advertising strategy, implementation, and enhancement for designated clients and prospects, ensuring campaigns align with their business objectives.

• Work in partnership with Sales and Client Services to translate client aspirations into data-driven marketing strategies that achieve brand visibility, lead volume, and lead quality targets.

• Guarantee that all creative assets, including website content, images, and video materials, are consistent with the overarching digital strategy to optimize performance and fulfill client objectives.

• Supervise the setup and execution of campaigns for new clients, ensuring adherence to brand standards and location-specific performance goals.

• Actively assess Key Performance Indicators (KPIs), including web traffic and lead generation metrics to uncover optimization opportunities using best practices and advanced tools.

• Implement performance testing, such as A/B testing, predictive modeling, and cost-benefit analyses to enhance campaign effectiveness and maximize ROI.

• Innovate and introduce new processes, tools, and techniques to boost campaign performance and efficiency.

• Ensure the reliability and effectiveness of key campaign components, including call tracking, form submissions, ad copy, landing pages, and reporting mechanisms.

• Prioritize tasks and provide clear guidance to team members, ensuring the efficient execution, optimization, and fulfillment of campaigns for assigned accounts while upholding quality and performance standards.

• Serve as the escalation point for urgent issues, engaging executive leadership as necessary to address challenges swiftly.

• Demonstrate expertise and professionalism during client-facing performance reviews, new account onboarding sessions, and sales presentations to foster trust and confidence.

• Generate standardized performance and campaign health reports at both brand and location levels, enabling timely, accurate, and actionable analysis of performance trends.

• Provide insightful performance analysis that underscores campaign status, results against targets, drivers of variance, and clear recommendations to enhance outcomes and improve client satisfaction.

• Collaborate with Client Services and Sales to deliver market analysis, performance insights, and customized reports, while engaging in client discussions to manage expectations and effectively communicate results.

• Partner with Fulfillment and R&D teams to ensure the accuracy, reliability, and functionality of Enspire reporting tools, including Center mark.

• Gather, analyze, and interpret digital, web, and mobile performance data across the Enspire portfolio to assess the effectiveness of digital traffic tools, vendor contributions, and overall campaign processes.

⛳️ Requirements

• Bachelor’s degree in Marketing, Business, Communications, or a related field; advanced degrees are advantageous.

• Over 3 years of experience in leading intricate Digital Advertising strategies for large clients, ideally in franchise or multi-location settings.

• Proficiency in Paid Search, Programmatic Display, and Social Advertising, with a strong emphasis on optimization, fulfillment, data analysis, and performance reporting.

• Advanced skills in tools such as Microsoft Excel, Microsoft Power BI, Microsoft Advertising, Google Analytics, Google Data Studio, Google Ads, Meta Ads, and/or other digital marketing platforms.

• Proven capability to report on digital marketing KPIs such as leads, conversion rates, website traffic, and engagement metrics to assess and enhance campaign success.

• Extensive experience in evaluating both digital and offline marketing opportunities and crafting tailored strategies and playbooks for clients across various industries.

• Established track record of providing strong technical expertise and leadership, delivering results for both teams and clients.

• Outstanding team player with the ability to collaborate effectively across teams and departments.

• Self-driven and results-oriented, with a demonstrated capacity to think creatively and foster innovation in digital strategies.

• Excellent written, verbal, and presentation skills, with the ability to convey complex ideas clearly and effectively.

🏝️ Benefits

• Health insurance

• 401(k) matching

• Flexible work hours

• Paid time off

• Remote work options