Digital Advertising Strategist

This is a fully remote position, open to applicants in United States.

📋 Description

• Enhance your expertise in all facets of digital advertising (direct response and persuasion) while managing your accounts with moderate guidance.

• Master the strategies for digital advertising, encompassing both direct response and persuasive techniques.

• Spearhead various statewide and/or national advertising initiatives, collaborating with other teams and colleagues to achieve results with moderate support from your manager and the email team.

• Oversee all aspects of an account with a reasonable level of assistance, taking ownership of significant components of medium and/or large accounts, including projections, media planning, content creation, ad testing, trafficking, optimization, reporting, list rental/other acquisition purchases, CRM management, client communication, and cost tracking.

⛳️ Requirements

• 1-3 years of professional experience in executing digital marketing campaigns, particularly focusing on Facebook, Google Ads, Google Marketing Platform, and/or Twitter advertising.

• Proficient in working with Facebook Ads and Business Manager.

• Background in political campaigns, at a political organization, or within a firm associated with one of these sectors.

• Proven experience in guiding campaign or organizational leaders through the outcomes of direct response marketing campaigns.

• Familiarity with constituent relationship management software such as Blue State Digital, NGP, ActionKit, Salesforce, or other similar platforms.

• Knowledge in report template design, data visualization, and presentation design is a plus.

• Exceptional attention to detail and a metric-driven analytical mindset.

🏝️ Benefits

• 100% employer-covered health, dental, and vision insurance plans.

• Additional coverage for mental health care.

• Optional Health FSA and Dependent Care FSA accounts.

• Cell phone reimbursement.

• Student loan repayment assistance.

• Gym reimbursement program.

• 401K plan with up to 5% employer matching.

• A minimum of 15 flexible, paid time off days annually, excluding holidays.

• An open leave policy for illness or childcare requirements.

• At least 12 weeks of paid parental leave.