Design & Performance Marketing Executive

This is a fully remote position, open to applicants in Singapore.

📋 Description

• Assume complete responsibility for all digital performance marketing initiatives.

• Design and implement SEM, SMM, and SEO campaigns across platforms such as Google, Facebook, Instagram, TikTok, LinkedIn, YouTube, and more.

• Oversee the entire campaign process, which includes ad creation, targeting, optimization, and reporting.

• Perform keyword research, A/B testing, and ongoing campaign enhancements to maximize return on investment.

• Manage and monitor digital marketing budgets while identifying opportunities for cost optimization.

• Collaborate effectively with content, design, and operations teams.

• Formulate and execute social media strategies aimed at increasing engagement, brand visibility, and customer loyalty.

• Produce, schedule, and share social media content that aligns with campaigns and the brand's identity.

• Keep track of trends, engagement, customer interactions, and feedback on social platforms.

• Organize and execute online and offline events, including logistics, marketing materials, and post-event follow-ups.

• Monitor and evaluate campaign performance, website traffic, social media metrics, and digital KPIs.

• Generate reports and insights to refine campaigns and aid in decision-making.

• Regularly present campaign performance, insights, and recommendations to management.

• Act as the primary contact for digital campaign performance, reporting, and optimization strategies.

• Create marketing materials using Canva for digital campaigns, social media, email marketing, websites, and events.

• Design both static and simple motion graphics that adhere to brand guidelines.

• Adapt and resize creative assets for various platforms and formats.

• Maintain and organize the marketing asset library, templates, and brand resources.

⛳️ Requirements

• A minimum of 3-4 years of experience in performance marketing, social media management, or digital marketing.

• Practical experience in executing paid SEM, SMM, and SEO campaigns.

• Experience in managing social media accounts.

• Strong understanding of CRM systems, WordPress/Elementor, and various social media platforms.

• Demonstrated ability to handle multiple campaigns and projects from start to finish while meeting deadlines and KPIs.

• Exceptional creative, strategic, and analytical capabilities.

• Excellent time management, prioritization, and multitasking skills in a dynamic environment.

• A collaborative mindset and ease in working with internal teams and external partners.

• A laptop equipped with the Zoom application.

• A strong internet connection.

• Functional audio and camera setup.

• Adobe Reader or Preview installed.

• Over 2 years of experience managing ads on Facebook/Instagram, or some experience and confidence to lead this portfolio.

🏝️ Benefits

• Work closely with an established leader and mentors who can guide your professional development.

• Enjoy a work environment that values you and invests in your growth.

• Experience a dynamic workplace that will continuously engage and challenge you.

• Be part of a compelling growth story.