Demand Marketing Manager

This is a fully remote position, open to applicants in United States.

📋 Description

• Manage client accounts and act as the main point of contact.

• Conduct bi-weekly client meetings to assess performance, strategize, and agree on next steps.

• Distribute bi-weekly performance reports 24 hours prior to scheduled meetings.

• Establish trust and relationships that encourage renewals and referrals.

• Create, launch, and enhance Meta advertising campaigns aimed at lead generation and appointment scheduling.

• Oversee campaign budgets, audience targeting, bidding strategies, and creative testing.

• Track daily performance and adjust strategies to meet cost-per-appointment goals.

• Address underperforming campaigns and devise intervention strategies.

• Craft ad copy and video sales letter scripts tailored for financial services audiences.

• Develop hooks, angles, and messaging variations for testing purposes.

• Collaborate with video editors to produce creative content.

• Utilize AI tools to expedite copywriting while ensuring quality remains intact.

• Set up tracking mechanisms, pixels, and conversion events.

• Configure Calendly integrations, Zapier automations, and lead routing processes.

• Resolve technical issues between advertising platforms and client systems.

⛳️ Requirements

• Over 5 years of experience in paid media, particularly with Meta advertising.

• Ability to manage multiple client accounts concurrently.

• Demonstrated history of achieving performance targets and maintaining client satisfaction.

• Excellent copywriting skills, capable of producing engaging ad copy and scripts.

• Familiarity with conversion tracking, pixels, and basic marketing automation techniques.

• Experience within the financial services sector, with knowledge of lead generation and appointment-setting campaigns. Understanding of video sales letter marketing methodologies and high-ticket, considered purchase funnels.

• Take initiative. When challenges arise, you proactively seek solutions without waiting for guidance. Strong communicator with the ability to articulate performance data to non-technical clients. Detail-oriented yet capable of working swiftly. Comfortable with direct client engagement and accountable for results. You aspire to be the individual responsible, rather than one of several sharing accountability.

🏝️ Benefits

• Paid Time Off (Vacation, Sick & Public Holidays)

• Training & Development Opportunities

• Remote Work Flexibility

• Flexible Work Schedule

• Performance-Based Bonus