Demand Generation Specialist

This is a fully remote position, open to applicants in United States.

📋 Description

• Assist in the design and implementation of multi-channel demand generation campaigns aimed at plaintiff law firms, potentially encompassing email, outbound strategies, paid search, and paid social, from defining the ideal customer profile to designing sequences and managing responses.

• Contribute to the development of demand generation programs across relevant channels (email, paid social, paid search, etc.) that guide leads from initial contact to scheduled meetings.

• Support demand generation initiatives: align target audiences, offers, and landing pages with nurturing sequences, aid in webinar and event registrations, provide pre-event support and post-event retargeting, and assist in account-based marketing strategies targeting high-value firm segments.

• Monitor deliverability, list health, and segmentation, and assist in performance tracking across various channels to ensure that all audiences receive pertinent messaging.

• Conduct structured tests on subject lines, messaging, timing, and channel mix, and contribute to the development of playbooks for team-wide use.

• Collaborate with Sales, RevOps, and the revenue marketing team to ensure messaging consistency across channels in alignment with pipeline objectives, and provide clear reporting on effective strategies.

⛳️ Requirements

• 2-3 years of experience in demand generation, email marketing, or performance marketing, preferably within the B2B SaaS sector.

• Strong foundational knowledge in deliverability, segmentation, lifecycle strategy, and testing methodologies.

• Experience in integrating demand generation efforts that promote webinars and events, support nurturing programs, or enhance account-based marketing activities.

• Developing proficiency in AI: comfortable with using AI tools, adept at formulating effective prompts, and understanding the balance between automation and human creativity.

• Knowledgeable in funnel metrics with a focus on optimizing for pipeline outcomes rather than superficial metrics.

• Data-savvy: utilize reply rates, conversion rates, and pipeline analytics to inform decisions, rather than relying solely on intuition.

🏝️ Benefits

• 💰 Competitive Salary & Equity

• 💹 401(k) Program with Employer Matching

• ⚕️ Health, Dental, Vision and Life Insurance

• 🩼 Short Term and Long Term Disability

• 🚗 Commuter Benefits*

• 🧑‍💻 Autonomous Work Environment

• 🖥️ Workplace Setup Reimbursement

• 🏠 Telecomm Stipend

• 🏝 Flexible Time Off (FTO) + Holidays

• 🚀 Quarterly Team Gatherings

• 🥪 In office Perks*