Demand Generation – Partner Marketing Director

This is a fully remote position, open to applicants in United Kingdom.

📋 Description

• Take ownership of the demand generation and partner marketing strategy for ID5, aligning company growth objectives with program priorities across sponsorships, account-based marketing, and partner marketing.

• Manage budget planning for sponsorships, events, and demand generation initiatives.

• Collaborate with Product Marketing to develop and maintain an account-based messaging matrix, ensuring campaigns and content are well-positioned.

• Oversee the target account list and design as well as implement lead generation campaigns — both inbound and outbound, account-based and multi-channel — that effectively engage them.

• Manage demand generation reporting, including KPIs, CRM data accuracy, and attribution.

• Assess, evaluate, and determine which sponsorship and event opportunities to pursue — either sponsoring or hosting — based on their potential to engage our priority account list and target audience.

• For company-hosted events, collaborate with Sales and Partnerships to create the invitee list and execute outreach campaigns that maximize registration and attendance.

• Work alongside the Communications team on event content and with the Events Manager on logistics to ensure that events are reflective of ID5's brand.

• Serve as the marketing point of contact for partner relationships, facilitating co-marketing efforts, activation campaigns, collateral, case studies, and thought leadership that assist Partnerships in closing more deals.

⛳️ Requirements

• A minimum of 7 years of experience in demand generation, account-based marketing, or B2B marketing, preferably in the ad tech sector.

• Practical experience managing CRM systems and creating automated email/nurture workflows (experience with Zoho is a plus).

• Demonstrated capability to collaborate with Sales and Sales Operations on account targeting, campaign strategy, and pipeline reporting.

• Excellent messaging and positioning abilities — capable of converting product value into account-specific narratives.

• Experience in designing and effectively implementing a partner or channel marketing program.

• Strong skills in project management and cross-functional collaboration.

• A natural relationship-builder who excels at establishing trust quickly with clients and partners, fostering long-term engagement.

🏝️ Benefits

• Remote-first working policy

• A competitive compensation package, including stock options in ID5

• WeWork membership and the option to work from various WeWork locations

• Regular offsite events to foster face-to-face interactions and strengthen bonds with colleagues

• A dynamic environment that promotes growth and development for all employees

• A friendly, international, and multicultural team

• We take pride in being an equal opportunity employer, celebrating diversity and committed to creating an inclusive workplace where all employees can thrive