Demand Generation Marketing Manager

This is a fully remote position, open to applicants in United States.

📋 Description

• Develop and implement comprehensive inbound and outbound campaign strategies.

• Execute campaigns across various channels, including email, paid media, SEO, webinars, events, and social media.

• Create and enhance automated lifecycle workflows to guide prospects through the buyer’s journey.

• Collaborate with Business Development to ensure lead quality and establish standard operating procedures that expedite the pipeline.

• Define success metrics, monitor campaign performance, and deliver reporting utilizing marketing automation and analytics tools.

• Partner with subject-matter experts and creative and digital teams to generate assets that bolster demand generation initiatives.

• Keep abreast of industry trends, competitor activities, and market dynamics to shape strategy.

• Ensure data quality and consistency across marketing systems and workflows.

• Undertake additional responsibilities as assigned.

⛳️ Requirements

• Bachelor’s degree in marketing, business, communications, or a related field; a master’s degree is an advantage.

• 5–7 years of experience in a specialized demand generation or growth marketing role, ideally within a B2B context.

• Extensive experience with marketing automation tools (e.g., Marketo, HubSpot, Pardot) and CRM platforms (e.g., Salesforce).

• Advanced skills in data analytics tools to assess campaign return on investment.

• Knowledge of paid acquisition channels and SEO best practices.

• Proven track record of managing multi-channel demand generation campaigns successfully.

• Strong communication, project management, and organizational skills, including copywriting abilities.

• Preferred experience in launching and scaling Account-Based Marketing programs.

🏝️ Benefits

• Employee-focused culture.

• Strong commitment to work-life balance.

• Remote work opportunities.

• Flexible vacation and paid holidays.

• Paid family care and sick leave.

• Parental leave.

• Medical, dental, vision, and more.

• 401k plan with matching contributions.

• Opportunities for career growth.

• Competitive salary packages.