Demand Generation Marketing Manager

This is a fully remote position, open to applicants in United States.

📋 Description

• Design, implement, and enhance targeted demand generation campaigns that align with Ideal Customer Profiles (ICPs), strategic accounts, and pipeline objectives.

• Create, execute, and refine paid media campaigns on LinkedIn and Google Ads to foster lead generation and pipeline expansion.

• Develop and oversee HubSpot landing pages, forms, workflows, and multi-touch nurturing campaigns.

• Track campaign performance, funnel metrics, and ROI utilizing HubSpot, Google Analytics, SEMrush, and paid media platforms.

• Offer actionable recommendations for campaign optimization.

• Collaborate with Sales and Marketing Operations to enhance lead qualification, funnel conversion, and pipeline development.

• Act as the main point of contact for third-party industry partnerships, webinars, analyst programs, and content sponsorships.

• Assist in optimizing Totara’s global website through CMS updates, SEO enhancements, bug reporting, and conversion rate improvement.

• Promote demand generation campaigns and content across various social media platforms.

• Manage campaign reporting and convey performance, insights, and recommendations to stakeholders.

• Identify and experiment with new channels, strategies, and audience segments.

• Support Totara’s global partner network with co-marketing campaigns and partner enablement initiatives.

• Collaborate with global Sales, Product Marketing, and regional stakeholders to boost awareness, lead generation, nurturing, and conversion.

⛳️ Requirements

• Proven experience in demand generation, digital marketing, or growth marketing, demonstrating a history of driving pipeline and revenue growth.

• Direct experience managing and optimizing paid media campaigns on LinkedIn and Google Ads.

• Strong proficiency in HubSpot, including campaign management, workflows, reporting, and lead nurturing.

• Experience with managing website content and landing pages using WordPress.

• Knowledge of SEO practices.

• Familiarity with Google Tag Manager, SEMrush, and Google Analytics.

• Excellent analytical skills and the capacity to convert performance data into actionable insights.

• Strong project management and stakeholder management abilities.

• Ability to work independently in a fast-paced, remote environment.

• Experience working with cross-functional and globally distributed teams.

• Experience purchasing media in highly regulated sectors such as Government and Healthcare.

• Understanding of the HR industry, particularly in Talent and Learning & Development, is advantageous.

• Must reside in the United States, specifically on the US East Coast.

• Must be a U.S. citizen.

• Must successfully pass a background check.

🏝️ Benefits

• Unlimited Paid Time Off (PTO).

• Enhanced Parental Leave.

• Opportunities for Professional Development.

• Annual Wellbeing Allowance.

• Home working set-up allowance for new joiners.

• A day off on your birthday.

• Additional paid leave during the working days between Christmas and New Year's Eve.

• Fully remote work options.

• Some travel may be necessary.