Demand Generation Manager

This is a fully remote position, open to applicants in Latin America.

📋 Description

• Generate marketing-driven pipeline for the sales team, prioritizing qualified opportunities over mere lead volume.

• Implement and refine the demand generation strategy via campaigns, experiments, and funnel initiatives.

• Strategically plan, launch, and optimize multi-channel campaigns (LinkedIn, email, paid, etc.) to enhance both pipeline volume and quality.

• Oversee conversion rate optimization throughout the funnel, including website, landing pages, and demo flows.

• Examine the buyer journey and pinpoint drop-offs from traffic to lead, meeting, and pipeline stages.

• Develop and enhance commercial/high-intent pages that facilitate conversions, rather than just providing educational content.

• Monitor, analyze, and report on demand generation performance to achieve improved results.

• Leverage funnel metrics to model performance and inform decision-making regarding inputs and outputs.

⛳️ Requirements

• 5–7 years of experience in B2B growth marketing and demand generation.

• Demonstrated success in generating pipeline for US/North American markets.

• Familiarity with mid-market and enterprise environments (50k+ ACV).

• Strong expertise in pipeline generation and building funnels (beyond just traffic or leads).

• Extensive experience in conversion rate optimization (CRO).

• Proficient in executing across various channels (LinkedIn, email, paid, etc.).

• Experience collaborating closely with Sales on lead quality and conversion metrics.

• Excellent analytical skills — capable of modeling funnel performance and pipeline results.

• Knowledge of CRM tools, with HubSpot being preferred.

🏝️ Benefits

• A company motivated by a genuine social mission.

• A culture centered on growth, empowerment, and well-being.

• Fully remote work, indefinitely.

• Ongoing development through feedback, performance evaluations, and growth opportunities.

• Emphasis on work-life balance: set schedules, no overtime, and weekends off.

• Competitive compensation: salary increases every 6 months along with performance bonuses.

• Comprehensive global health insurance, covering medical, dental, vision, mental health, and routine care.

• Paid holidays, vacation, sick leave, and family care days.

• Family-oriented benefits, including parental leave and flexible parenting policies.