Demand Generation Manager

This is a fully remote position, open to applicants in United States.

📋 Description

• Develop the quarterly strategy for paid acquisition and determine the channel mix, while managing the paid media budget comprehensively: allocation, forecasting, and ROI accountability.

• Manage LinkedIn Ads and Google Ads campaigns from start to finish: including targeting, bidding, budget oversight, and reporting.

• Collaborate with the marketing and design teams to create and refine ad creative and messaging: including copy, images, videos, and any other necessary assets for the campaigns.

• Experiment with and assess new platforms (e.g., Reddit, DOOH) to broaden our acquisition opportunities as budget permits, and decide on future investment areas.

• Take ownership of performance metrics in collaboration with the Director of Marketing: focusing on cost per meeting, CTR, conversion rate, total meetings, and pipeline contribution.

• Manage marketing automation and AI-driven workflows that facilitate demand generation (HubSpot, Clay, and related tools), including account scoring and personalized outreach processes.

• Consistently produce creative assets.

• Maintain reporting and present results along with strategic recommendations directly to the marketing team and company leadership.

• Collaborate with Content and Sales to ensure alignment on lead quality and messaging.

⛳️ Requirements

• A minimum of 5 years of experience in demand generation, growth marketing, or digital paid marketing within a B2B environment.

• Experience in formulating strategy and budget allocation for a paid acquisition program, not merely executing a pre-defined plan.

• Practical experience in managing LinkedIn Ads and Google Ads campaigns with budget responsibility.

• Proficiency in creating or closely guiding ad creative and messaging. While you don't need to be a designer, you should be capable of refining assets and familiar with Figma (or willing to learn quickly).

• A solid analytical background using Google Analytics (GA4) and HubSpot.

• A clear and direct communicator with effective asynchronous collaboration skills.

• Availability to work core hours in Eastern Time.

🏝️ Benefits

• Equity Program

• Unlimited PTO

• 100% Remote

• Paid Parental Leave

• 401(k) Match

• Team Events