Demand Generation Manager

This is a fully remote position, open to applicants in United States.

📋 Description

• Take ownership of demand generation initiatives that drive pipeline development, revenue enhancement, and market growth across Nulogy’s offerings and targeted sectors.

• Create, implement, and refine integrated campaigns across various channels, including digital, webinars, partnerships, events, and outbound-assisted methods.

• Oversee paid and digital acquisition efforts, such as search, social media, retargeting, AI-driven discovery platforms, and new growth avenues, while continually enhancing performance and ROI.

• Manage the measurement of campaign performance, experimentation, and optimization, leveraging data and insights to enhance engagement, conversion rates, and contributions to the pipeline.

• Collaborate closely with content, product, and business development teams to ensure campaigns effectively connect with target audiences through relevant messaging and offerings.

• Foster ongoing improvements to landing pages, conversion pathways, and campaign experiences to boost prospect engagement and conversion rates.

• Work alongside the Director of Marketing to formulate and optimize acquisition strategies, channel investments, and growth initiatives that align with Nulogy’s pipeline goals.

• Assist with webinars, events, and field marketing efforts through demand generation planning, promotion, and performance evaluation.

• Maintain a comprehensive understanding of Nulogy’s customers, products, markets, and competitive landscape to enhance targeting, campaign effectiveness, and market relevance.

⛳️ Requirements

• 5-8+ years of experience in demand generation, growth marketing, digital marketing, performance marketing, or related fields.

• Proven track record in managing demand generation programs and contributing to pipeline growth in a B2B context.

• Experience in managing paid acquisition channels, including search, social media, retargeting, and campaign optimization.

• Strong comprehension of conversion optimization, campaign measurement, attribution, and marketing performance analytics.

• Experience in developing and executing integrated marketing campaigns across diverse channels.

• Analytical mindset with the capability to convert performance data into actionable insights.

• Experience working collaboratively with content, product, sales, business development, and marketing operations teams.

• Excellent project management, communication, and organizational abilities.

🏝️ Benefits

• Group benefit plans including health, dental, and vision coverage starting from day one—premium costs are fully covered by the employer.

• Parental leave: 100% top-up for 15 weeks for any parent of biological or adopted children.

• Flexible paid vacation policy.

• RRSP Matching Program and 401K program.