Demand Generation Manager

This is a fully remote position, open to applicants in United States.

📋 Description

• Develop and implement integrated demand generation campaigns utilizing paid search, paid social, content syndication, email nurtures, webinars, and both virtual and in-person events.

• Oversee the setup, monitoring, and optimization of campaigns across various channels to enhance conversion rates, lead quality, and cost efficiency.

• Assist in crafting campaign briefs and work closely with content, product marketing, and design teams to create demand-generating assets that resonate with target buyer personas.

• Establish a structured feedback mechanism with BDR and Sales teams regarding lead quality, follow-up strategies, and conversion metrics.

• Create and sustain campaign performance reports that include MQL volume, sourced pipeline, channel ROI, and cost per lead.

• Aid in evaluating and testing new channels and strategies pertinent to the B2B finance and technology sectors.

⛳️ Requirements

• 3–5 years of experience in B2B demand generation.

• Proficient in the essential demand generation tools, including paid search, paid social, marketing automation, and Salesforce.

• Familiarity with web analytics tools to track and report on campaign performance.

• Basic understanding of B2B buyer journeys and concepts related to intent-based marketing.

• Capability to write performance-driven copy and offer creative guidance to design and content teams.

• Excellent organizational skills with the capacity to manage multiple programs concurrently.

• Strong communication skills, capable of collaborating effectively across sales, operations, and content teams.

🏝️ Benefits

• Health insurance

• 401(k) matching

• Paid time off

• Professional development opportunities