Demand Generation Manager

This is a fully remote position, open to applicants in Brazil.

📋 Description

• Create and implement comprehensive demand generation strategies that are in line with revenue objectives and target audiences.

• Take ownership of the complete campaign lifecycle, including planning, execution, and optimization in areas such as paid search, paid social, email, content syndication, webinars, and events.

• Collaborate with Content and Product Marketing teams to transform value propositions into effective campaigns.

• Work alongside Sales and RevOps to identify Ideal Customer Profiles (ICPs), manage the lead lifecycle, and enhance the conversion from Marketing Qualified Leads (MQL) to Sales Qualified Leads (SQL).

• Develop and oversee campaign calendars, budgets, and forecasts.

• Evaluate performance using funnel metrics (CAC, CPL, MQL, SQL, pipeline, ROI) and provide actionable insights.

• Conduct experimentation and A/B testing to continually enhance messaging, channels, and conversion rates.

• Manage external vendors and agencies as required.

• Ensure data integrity and consistent attribution across various systems.

⛳️ Requirements

• Experience in B2B demand generation or growth marketing, ideally within SaaS or technology firms.

• Demonstrated success in generating measurable pipeline and revenue through multi-channel demand initiatives.

• Strong practical experience with marketing automation and CRM systems (e.g., HubSpot or Marketo integrated with Salesforce).

• Excellent analytical abilities to interpret data, generate reports, and make informed decisions based on data.

• Outstanding project management and collaborative skills across functions.

• Essential: Previous experience working fully remotely, proficiency with remote collaboration tools (such as Slack, Zoom, Google Workspace, Asana, or similar), and experience with US- or UK-based organizations.

🏝️ Benefits

• Highly competitive and transparent compensation structure.

• Performance-based rewards.