Demand Generation Manager

This is a fully remote position, open to applicants in Brazil.

📋 Description

• Formulate and implement comprehensive demand generation strategies that align with revenue objectives and target audience profiles.

• Oversee the complete campaign lifecycle, including planning, execution, and optimization across various channels such as paid search, paid social, email, content syndication, webinars, and events.

• Collaborate with Content and Product Marketing teams to convert value propositions into effective campaigns.

• Work alongside Sales and RevOps to identify Ideal Customer Profiles (ICPs), manage the lead lifecycle, and enhance the MQL-to-SQL conversion rates.

• Develop and maintain campaign calendars, budgets, and forecasts.

• Evaluate performance using funnel metrics (CAC, CPL, MQL, SQL, pipeline, ROI) and provide actionable insights.

• Conduct experiments and A/B testing to continually enhance messaging, channels, and conversion rates.

• Coordinate with external vendors and agencies as necessary.

• Maintain data integrity and ensure consistent attribution across all systems.

⛳️ Requirements

• Experience in B2B demand generation or growth marketing, ideally within SaaS or technology sectors.

• Demonstrated success in generating measurable pipeline and revenue through multi-channel demand initiatives.

• Strong practical experience with marketing automation and CRM systems (e.g., HubSpot or Marketo integrated with Salesforce).

• Robust analytical capabilities, with a talent for interpreting data, generating reports, and making data-informed decisions.

• Exceptional project management and cross-functional collaboration abilities.

• Essential: Prior experience working fully remotely, proficiency with remote collaboration tools (such as Slack, Zoom, Google Workspace, Asana, or similar), and experience with US- or UK-based companies.

🏝️ Benefits

• Health insurance

• Retirement plans

• Paid time off

• Flexible work arrangements

• Professional development