Demand Generation Manager

This is a fully remote position, open to applicants in United States.

📋 Description

• Lead Dynatron's strategy for demand generation across paid, owned, and earned channels.

• Create integrated campaigns that drive qualified pipeline in line with revenue objectives.

• Discover, test, and expand new acquisition channels.

• Enhance channel performance through testing, measurement, and iterative improvements.

• Develop programs that guide prospects through the marketing funnel, from awareness to qualified sales opportunities.

• Increase MQL-to-SQL conversion rates through nurturing strategies and campaign enhancements.

• Collaborate with the SDR/BDR team to enhance lead quality, outreach sequencing, and conversion rates.

• Assess funnel performance to pinpoint friction points and opportunities for pipeline velocity.

• Work alongside Brand, Content, Product Marketing, and Creative teams on campaign materials and landing pages.

• Partner with Sales, SDRs, Customer Success, and Marketing Operations to align on messaging, lead quality, and campaign outcomes.

• Engage with external agencies and strategic partners to broaden campaign execution and hasten testing.

• Monitor, evaluate, and report on campaign performance across various acquisition channels.

• Oversee demand generation budgets to optimize return on investment.

• Track and enhance MQLs, SQLs, conversion rates, CAC, ROAS, and pipeline contributions.

• Foster a culture of experimentation through continuous A/B testing and data-driven optimization.

• Generate qualified marketing leads through innovative paid, owned, and earned channels.

• Refine and grow existing channels to boost leads, conversion rates, and ROI.

• Supervise external vendors managing paid advertising campaigns.

• Coordinate with Marketing Operations to report and identify conversion enhancements.

• Organize campaign calendars and share insights with Demand Generation team members.

• Measure, analyze, and report on the performance and ROI of demand generation channels.

• Allocate budgets across various demand generation programs and channels.

⛳️ Requirements

• Over 5 years of experience in Marketing Demand Generation within B2B high-growth SaaS environments.

• Proven experience collaborating with external agencies to expedite testing and execution.

• Familiarity with content syndication platforms, trade media, and association marketing.

• Proficient in Google Adwords, Google Analytics, Facebook Ads, and LinkedIn Ads.

• Knowledge of both traditional and digital marketing channels, alongside content marketing and distribution platforms, and consumer analytics.

• Experience in managing marketing campaign budgets.

• Strong understanding of lead funnels, ROI, ROAS, and CAC.

• Proficient in HubSpot is required.

• Experience with SFDC/Salesforce is required.

• Familiarity with SugarCRM is preferred.

• Experience with WordPress, basic HTML, Zapier, and Typeform is preferred.

• Knowledge of the automotive industry is an advantage.

• Deep understanding of marketing attribution, funnel analytics, campaign measurement, and ROI reporting.

• Experience managing paid acquisition platforms including Google Ads, LinkedIn Ads, and other digital advertising channels.

• Familiarity with marketing automation, CRM workflows, landing page optimization, and campaign analytics.

• Strong analytical abilities and the capacity to translate insights into actionable strategies.

• High level of ownership and accountability for business results.

• Excellent communication and project management skills.

• Experience working collaboratively across Marketing, Sales, Product, and Customer Success teams.

• Ability to handle multiple projects in a fast-paced, high-growth setting.

🏝️ Benefits

• Comprehensive health, dental, and vision insurance.

• Equity participation through Dynatron's Equity Incentive Plan.

• 401(k) plan with a competitive company match.

• Flexible vacation policy.

• 11 paid holidays.

• Employer-covered short- and long-term disability and life insurance.

• Support for home office setup.

• Remote-first work environment emphasizing autonomy, accountability, and flexibility.

• Ongoing opportunities for professional development.