Demand Generation Manager

This is a fully remote position, open to applicants in United States.

📋 Description

• Lead the comprehensive execution of paid media initiatives across essential demand channels, which include paid search, paid social, display advertising, retargeting, and content syndication — optimizing each for enhanced brand visibility and contribution to the sales pipeline.

• Regularly assess campaign and pipeline performance, identifying trends, gaps, and opportunities for optimization; present insights and recommendations to marketing leadership and cross-functional teams.

• Oversee a multi-million dollar demand generation budget; monitor spending trends, reallocate investments to higher-performing channels, and ensure accountability for pipeline objectives.

• Experiment with and evaluate emerging or underutilized channels — such as podcast sponsorships, newsletters, virtual events, and third-party lead programs — to uncover additional pipeline opportunities.

• Maintain a systematic testing schedule across creative elements, messaging, audience segments, and landing page experiences to facilitate ongoing performance enhancements.

• Collaborate with GTM Operations to guarantee proper lead routing, attribution tracking, and CRM maintenance.

⛳️ Requirements

• A Bachelor's degree in Marketing, Business, Communications, Advertising, or a related field.

• Over 3 years of experience in B2B demand generation or digital marketing.

• Practical experience managing search ads, social media ads, and other paid media channels, both internally and through agency partnerships.

• Proficient in Salesforce for tracking and reporting pipeline performance; familiarity with a marketing automation platform like Pardot.

• Comfortable overseeing a multi-million dollar advertising budget, including tracking expenditures and making channel-level reallocation decisions.

• Experience in the cybersecurity, compliance, or professional services sector is advantageous.

🏝️ Benefits

• Healthcare, Dental, and Vision Benefits.

• Employer Paid Life Insurance and Disability Insurance.

• Employee Assistance Program (EAP).

• Pet Insurance.

• 401(k) Plan with Employer Matching.

• Competitive Bonus Structure.

• Home Office Reimbursement.

• Certification Reimbursement.

• Personalized Career Coaching.

• Generous Paid Time Off.

• Paid Office Closure from December 25 to January 1.

• Vacation Bonus.

• Summer Hours.