Demand Generation Lead, Growth

This is a fully remote position, open to applicants in United States.

📋 Description

• Take charge of how prospective customers discover and initially engage with Linear through web, search, and paid media channels.

• Increase brand awareness and generate leads, especially focusing on larger enterprises.

• Lead the demand generation strategy as Linear’s inaugural demand generation hire.

• Collaborate with the in-house design team to create web pages and advertising creatives.

• Manage paid media comprehensively, encompassing channel strategy, budget, creative elements, and account-based enterprise campaigns.

• Collaborate with sales and event marketing teams on enterprise-focused campaigns.

• Take ownership of both traditional search and AI-generated search responses.

• Establish success metrics for the demand generation initiatives.

• Leverage AI and automation tools to enhance speed and effectiveness.

• Implement tools and practices that facilitate efficient operations within the marketing team.

⛳️ Requirements

• Over 5 years of experience in growth or demand generation within a B2B SaaS organization.

• Practical experience with web, paid media, and account-based marketing.

• Proven capability in generating leads for an enterprise sales team.

• A genuine sense of design, with the ability to guide creative direction and identify potential issues.

• Solid understanding of product and engineering teams, with the capacity to communicate effectively with them.

• Strong skills in budget and capital management.

• Proficiency in building reports and assessing pipeline metrics.

• Extensive knowledge of AI tools and automation.

• Comprehensive understanding of attribution and sound judgment regarding it.

🏝️ Benefits

• Competitive salary and equity options.

• Employee-friendly equity terms, including early exercise options in the US and extended exercise windows.

• Daily meal and coffee stipend provided on workdays.

• Paid co-working space or desk allowance.

• Health coverage based on country requirements.

• 5 weeks of paid vacation, in addition to local statutory holidays.

• 4 months of paid parental leave.

• Paid month off after 4 years of service, and every 2 years thereafter.

• Regular team-building events and off-site gatherings.

• Remote-first work policy with no mandatory commute.