Demand Generation, Events Marketing Coordinator

This is a fully remote position, open to applicants in Philippines.

📋 Description

• Take charge of the daily management of paid advertising initiatives across Google Ads, Meta (Facebook/Instagram), and LinkedIn Campaign Manager — overseeing campaign setup, audience targeting, budget management, and creative rotation.

• Analyze and enhance campaigns on a weekly basis to boost CAC, CPL, and ROAS; present performance insights and recommendations to the Director of Marketing.

• Provide weekly and monthly reports on funnel metrics: impressions, clicks, CPL, MQL volume, and lead-to-SQL conversion rates.

• Keep up-to-date with best practices in paid media, platform updates, and competitive benchmarks to ensure Applause's programs remain competitive.

• Lead the comprehensive planning and execution of smaller events (such as trade shows) while managing all logistics, timelines, and deliverables; assist the Events Marketing Manager with tier-1 and tier-2 events.

• Organize pre-event promotional initiatives (including emails, social media posts, and paid boosts) and manage the events calendar, preparation documents, and post-event recap templates using Asana and Google Drive.

• Collaborate with Sales and Partnerships to establish follow-up workflows for leads post-event and verify accurate CRM attribution in HubSpot.

• Monitor event ROI metrics, including leads generated, meetings scheduled, pipeline created, and cost-per-lead associated with each event.

⛳️ Requirements

• 2–3+ years of marketing experience within a B2B SaaS or technology company.

• Practical experience in managing paid media campaigns on at least two of the following platforms: Google Ads, Meta Ads Manager, LinkedIn Campaign Manager.

• Familiarity with HubSpot CRM; comfortable using Asana or comparable project management tools.

• Outstanding organizational skills with the capability to handle multiple campaigns and event deadlines concurrently, demonstrating strong attention to detail.

• Ownership mentality — takes responsibility for results, not merely tasks; excels in a remote environment and collaborates effectively with Sales, Partnerships, and creative team members.

• Must be effective in a remote setting with a reliable internet connection of 50+ Mbps.

• Available to work an 8-hour shift between 9:00 am - 6:00 pm MST.

🏝️ Benefits

• 100% remote with no requirement to work in an office.

• Earned paid time off (PTO).

• 20 designated company holidays.

• Fantastic colleagues.

• A vibrant culture that promotes positivity and celebrates achievements.

• An inspiring mission and software product.

• Opportunities for career advancement in a rapidly growing tech startup.