Demand Generation Coordinator

This is a fully remote position, open to applicants in United States.

📋 Description

• Assist in the execution of email marketing campaigns, which includes constructing sends, segmenting lists, quality assurance/testing, and scheduling.

• Help with the setup and monitoring of paid advertising campaigns on LinkedIn and Google Ads, focusing on tracking, budget management, and basic optimization.

• Manage campaign assets, lists, and workflows within HubSpot.

• Aid in on-page SEO initiatives, such as metadata management, keyword tagging, and optimizing landing pages.

• Support updates related to campaigns on the website, including landing pages, forms, and content.

• Monitor SEO and website performance metrics, identifying potential opportunities for improvement.

• Collaborate with the SEO/paid advertising agency and web maintenance partner.

• Compile and organize performance data for email, paid, and event campaigns for regular reporting.

• Monitor demand generation metrics and bring attention to trends or issues.

• Ensure data accuracy across HubSpot and reporting dashboards.

• Plan and manage in-person events, trade shows, conferences, networking events, and webinars.

• Coordinate logistics for event venues, vendors, shipping, materials, registration, and on-site assistance.

• Facilitate event promotion and follow-up communications.

• Work together with the Content Manager to create event materials and promotional content.

• Assess event ROI and collect participant feedback.

• Collaborate with demand generation, content marketing, external agencies, and vendors.

• Track tasks in monday.com and proactively identify blockers.

⛳️ Requirements

• 1–2 years of experience in marketing, digital marketing, or a related internship.

• A degree in Marketing, Business, or a related field is advantageous but not mandatory.

• Familiarity with HubSpot, WordPress, Canva, Google Ads, or similar platforms is beneficial.

• Strong organizational skills with the ability to manage multiple tasks simultaneously.

• Comfort with data analysis and basic reporting using Excel/Sheets.

• Clear and effective written and verbal communication skills.

• A willingness to learn and a keen attention to detail.

• Ability to take direction while progressing towards greater autonomy.

• Willingness to travel for approximately 1–3 in-person events or trade shows each year.

• Familiarity with AI tools such as Claude is a plus.

• Must be eligible to work without requiring employer-sponsored relocation, sponsorship, or work permit assistance.

🏝️ Benefits

• Supportive work environment.

• Work/life balance.

• Competitive salary.

• 4 weeks of paid vacation.

• 6 paid sick days.

• 2 paid personal days per year.

• Excellent health and dental benefits, available from your first day.

• Group RRSP/401k matching.

• Work from home opportunities.