Demand Gen Marketer

This is a fully remote position, open to applicants in United States.

📋 Description

• Strategize and implement multi-channel campaigns encompassing outbound, paid, content, events, and partnerships.

• Develop programs that create a qualified pipeline within targeted accounts in the insurance and wealth management sectors.

• Convert product positioning into impactful campaigns and messaging.

• Manage campaign calendars, ensuring alignment with product launches and go-to-market (GTM) priorities.

• Propel both inbound and outbound pipeline through innovative and data-informed initiatives.

• Collaborate with Sales Development Representatives (SDRs) and Account Executives (AEs) on account-based and outbound strategies.

• Enhance conversion rates from awareness to pipeline and ultimately to revenue.

• Oversee and refine lead generation, routing, and nurturing processes.

• Experiment with new channels, audiences, and messaging strategies.

• Evaluate campaign performance and make optimizations based on data and insights.

• Discover scalable growth opportunities across paid, organic, and event channels.

• Create dashboards and reporting systems to monitor pipeline contributions and return on investment (ROI).

• Collaborate with Product Marketing to develop messaging, positioning, and campaign strategies.

• Partner with the Sales team to support pipeline objectives and key target accounts.

• Work alongside leadership on go-to-market priorities and growth initiatives.

• Facilitate product launches with comprehensive demand generation programs.

⛳️ Requirements

• 3–6+ years of experience in demand generation, growth marketing, or similar roles within B2B SaaS.

• Demonstrated success in driving pipeline and revenue through effective marketing initiatives.

• In-depth understanding of multi-channel marketing, including paid, outbound, content, and events.

• Data-driven approach with experience in analyzing and optimizing campaign performance.

• Capability to operate both strategically and tactically in a dynamic environment.

• Excellent collaboration skills across marketing, sales, and product teams.

• Comfortable with experimentation, rapid iteration, and learning from outcomes.

• Experience in financial services, insurance, or other regulated sectors.

• Knowledge of account-based marketing strategies.

• Proven experience working closely with SDR teams and executing outbound strategies.

• Familiarity with marketing automation and CRM platforms such as HubSpot and Salesforce.

• Background in high-growth B2B SaaS settings.

🏝️ Benefits

• Competitive compensation package along with equity options.

• HRA health plan provided.

• Unlimited paid time off (PTO) policy.

• Retirement plan with a 401(k) option.

• A collaborative, low-ego team that prioritizes ownership and personal growth.

• Company offsite events to foster connections and relaxation.