Demand and Lifecycle Marketing Manager

This is a fully remote position, open to applicants in Mexico.

📋 Description

• Create and implement an organic content strategy aimed at attracting potential online students and generating inbound, qualified leads.

• Leverage AI tools (such as Claude) in conjunction with contemporary web workflows to produce, test, and launch landing pages and content assets on company domains.

• Develop automated email nurture sequences within the CRM to re-engage, qualify, and convert potential students who did not convert on the first contact.

• Design and implement targeted reactivation campaigns to revive inactive leads from previous sales databases.

• Oversee daily CRM records, audience segmentation, and funnel reporting (experience with VTiger is advantageous; knowledge of HubSpot or ActiveCampaign is easily adaptable).

• Work closely with internal executive leadership and sales directors to establish smooth hand-off workflows for qualified student leads.

⛳️ Requirements

• Over 3 years of demonstrated experience in generating qualified organic inbound leads through SEO, content creation, and strategic partnerships.

• Practical experience in setting up email marketing automation, segmenting lists, and executing nurture flows within standard CRMs (HubSpot, ActiveCampaign, VTiger, etc.).

• Proficient written English skills capable of producing natural, high-converting marketing copy and partner outreach for a U.S. consumer audience.

• High level of comfort in experimenting with modern AI tools (Claude, ChatGPT, etc.) to enhance research, conduct SEO audits, and create content.

• Proactive Startup Mindset: Strong self-direction, resourcefulness, and ease in taking calculated risks without needing detailed instructions.

• **Nice to Have**: Previous marketing experience in higher education, professional training, or regulated lead-generation sectors.

• Experience in PR, media relations, or newsletter sponsorship outreach.

🏝️ Benefits

• **Compensation:** $1,800 USD per month.

• **Schedule:** Part-time flexible workflow requiring **20 hours per month**.

• **Paid Time Off:** Two weeks of Paid Time Off (PTO) per year.

• **Observed Holidays:** Fully paid U.S. federal holidays off.

• **Workplace Autonomy:** A high degree of creative freedom to test, experiment, and implement your own strategy without corporate micromanagement.

• **100% Remote:** Complete location independence, working fully from your home office anywhere within Latin America.