DACH Marketing Manager

This is a fully remote position, open to applicants in Germany.

📋 Description

• Take ownership of the Vetera DACH go-to-market strategy from positioning through to launch execution, collaborating across product, sales, and customer success teams.

• Develop and implement integrated marketing campaigns across email, organic social, partner channels, and offline initiatives, in partnership with performance marketing on paid efforts.

• Lead product marketing initiatives for Vetera, encompassing positioning, messaging, competitive analysis, launch materials, and customer-facing content.

• Create and manage customer communications, including lifecycle programs, release announcements, and retention strategies in both German and English.

• Collaborate with the DACH sales team to produce enablement resources, playbooks, battle cards, and competitive materials that enhance pipeline development and win rates.

• Organize and carry out the Vetera event calendar across the DACH region, featuring industry trade shows, customer gatherings, and webinars.

• Oversee relationships with agencies, freelancers, and consultants as necessary to expand capacity.

• Monitor and report on marketing performance, linking activities to pipeline, retention, and revenue outcomes.

⛳️ Requirements

• You must be located in Europe.

• Proficiency in both German and English (written and spoken).

• A generalist marketing background with practical experience in product marketing, campaign management, customer communications, sales enablement, and events.

• Demonstrated success in executing product launches or go-to-market strategies in the B2B SaaS sector.

• Ability to work independently as the sole marketer for a product or business unit while collaborating with shared functions such as performance marketing, growth, and content.

• Strong project management abilities and the capacity to prioritize effectively across multiple concurrent projects.

• Excellent written communication skills in both German and English, with the capability to localize messaging for DACH audiences.

• Data-driven and outcome-focused, with a clear understanding of how marketing activities contribute to commercial success.

• Willingness to travel occasionally within the DACH region (and possibly internationally) for events, customer visits, and team gatherings.

• Bonus: experience in marketing to veterinary professionals or in related sectors like healthcare, life sciences, or vertical SaaS for clinical practices.

🏝️ Benefits

• An opportunity to work in a meaningful industry and with a rapidly growing global company focused on transforming digital healthcare.

• Competitive salary and benefits package.

• Opportunities for learning and professional development.

• Access to the necessary tools that you will enjoy using.

• Regular company events and collaboration with talented colleagues from across the globe.