D2C Webshop Manager

This is a fully remote position, open to applicants in Germany.

📋 Description

• Accountable for creating an exceptional brand experience in the webshop through a user-friendly, mobile-optimized, and visually attractive design, alongside consistent product presentation.

• Oversee and execute product and marketing initiatives in the webshop, such as banner placements, campaign integration, and pricing strategies to enhance shop performance.

• Hold full responsibility for webshop revenue and profitability (P&L) while continuously optimizing key performance indicators (KPIs) like traffic, conversion rate, and customer retention.

• Maintain and improve the product feed, routinely updating product descriptions, images, prices, and other content to ensure high data quality.

• Ensure product availability and coordinate pricing and marketing efforts to facilitate seamless shop operations.

• Analyze and consistently enhance the user experience, focusing on mobile usage, navigation, checkout processes, returns management, and personalization.

• Assist with SEO initiatives and conduct A/B testing to boost visibility, attract traffic, and elevate conversion rates.

• Track and evaluate key webshop metrics, providing data-driven recommendations to enhance customer experience and shop performance.

• Collaborate closely with marketing, merchandising, and other relevant stakeholders on product launches, campaigns, and the ongoing development of direct-to-consumer channels.

• Continuously advance the webshop based on data analysis, customer feedback, and market trends.

⛳️ Requirements

• Bachelor’s degree in E-Commerce, Business, Marketing, or a comparable qualification, or relevant professional experience.

• Several years of experience in building and developing e-commerce/webshop businesses, preferably in fashion, sports, or lifestyle sectors.

• Proficient knowledge of Shopify Plus and a solid understanding of Google Analytics 4 along with data-driven shop optimization.

• An analytical mindset with experience managing business areas according to relevant KPIs.

• Strong understanding of customer experience, product presentation, and trends in the market and e-commerce.

• Ability to identify assortment potential and develop it strategically, including discovering webshop-exclusive product opportunities.

• Entrepreneurial mindset, proactive working style, and a high degree of ownership and initiative.

• Exceptional communication and presentation skills, with experience in collaborating with diverse stakeholders.

• Proficient in both written and spoken German and English.

🏝️ Benefits

• A family-like, collegial working atmosphere within international teams.

• An innovative and exciting area of responsibility with diverse development opportunities.

• Flat hierarchies and short decision-making paths, with the chance to contribute and implement your own ideas.

• Corporate benefits program.

• Employee discounts on our own products.