Customer Marketing Specialist – Activation, Retention

This is a fully remote position, open to applicants in New Zealand.

📋 Description

• Execute marketing activities throughout the customer lifecycle, including onboarding, activation, retention, loyalty, churn prevention, and win-back programs.

• Develop, oversee, and enhance customer journeys across various channels, such as email, push notifications, in-app messaging, remarketing, and new emerging channels.

• Manage lifecycle campaigns from the initial hypothesis to execution, optimization, and performance measurement.

• Assist in the implementation of loyalty and personalization initiatives across diverse markets.

• Utilize customer data, segmentation, and behavioral insights to pinpoint growth opportunities.

• Design and conduct A/B testing and experimentation programs aimed at enhancing lifecycle performance.

• Track and report on essential metrics, including activation, conversion, repeat bookings, retention, and customer engagement.

• Collaborate with Product, Data, Engineering, Social, and Creative teams to execute customer-centric marketing initiatives.

⛳️ Requirements

• 2–5 years of experience in lifecycle marketing, customer value management (CVM), CRM, retention marketing, or growth marketing roles.

• Experience in high-growth digital, marketplace, subscription, or B2C environments.

• A robust data-driven approach with the capability to translate insights into actionable strategies.

• Proficiency in navigating customer data and analytics platforms to uncover opportunities and performance trends.

• Experience in cross-functional collaboration with teams such as acquisition marketing, product, data, content, and creative.

• Excellent organizational skills with the ability to juggle multiple priorities in a dynamic environment.

• A keen interest in AI, marketing automation, and emerging technologies.

• Ability to work independently while upholding high standards of execution.

🏝️ Benefits

• The chance to contribute to the growth of a newly formed Customer Value Management function.

• Real ownership and noticeable impact across three international markets.

• Collaborate with a high-performing, cooperative team that prioritizes experimentation, innovation, and continuous improvement.

• Gain practical experience with leading marketing automation and analytics platforms.

• Opportunities to utilize AI and emerging technologies in significant ways.

• Enjoy benefits such as free First Table bookings, referral incentives, team recognition, and regular celebrations of achievements.

• Join a purpose-driven, award-winning consumer brand with strong momentum and ambitious growth plans.