Customer Marketing Manager – Strategic Accounts, Off-Premise & National Accounts

This is a fully remote position, open to applicants in United States.

📋 Description

• Collaborate with National Accounts On Premise Sales Directors to pinpoint, develop, and implement customer engagement and growth through promotional initiatives.

• Concentrate on essential on-premise accounts within dining, lodging, transportation, entertainment, and related sectors.

• Work alongside Strategic Accounts Off Premise Sales Directors to create and implement customer marketing solutions, programs, and sales materials.

• Target top regional chains and align strategies with Palm Bay’s brand objectives and commercial goals.

• Design and execute insight-driven programs and activations that enhance consumer engagement and return on investment (ROI).

• Identify and activate promotional materials for consumers and shoppers, assessing effectiveness through sales data and customer feedback.

• Equip chain and distributor sales teams with tools and resources in collaboration with Business Intelligence.

• Create customized sales materials and presentations as a customer-facing subject matter expert on Palm Bay brands and marketing initiatives.

• Provide internal consultation on national innovation and specialty account items to aid in successful launches and executions.

• Assist in organizing and coordinating logistics for wine tastings, events, and activations.

• Serve as a liaison between brand and chain sales teams to ensure the smooth flow of information.

• Assess and analyze programming initiatives to enhance program effectiveness and spending efficiency.

⛳️ Requirements

• A Bachelor’s Degree is required.

• Minimum of 5 years of experience in sales or commercial marketing.

• Experience in the beverage alcohol industry, including knowledge of on- and off-premise channels and their distinct dynamics.

• Proven ability to establish strong cross-functional relationships and navigate interdepartmental challenges effectively.

• Familiarity with syndicated data analysis.

• Capacity to manage multiple priorities and projects in a dynamic environment.

• Comfortable working collaboratively and adept at handling ambiguity.

• Creative and strategic thinker with the ability to convert data into actionable insights.

• Proficient presenter.

• Self-driven with a strong sense of urgency.

• Expected travel up to 25%.

🏝️ Benefits

• Medical insurance.

• Dental insurance.

• Vision insurance.

• Life insurance.

• 401(K).

• Paid vacation.

• Personal time off.

• 11 paid company holidays.