Customer Marketing Manager

This is a fully remote position, open to applicants in United States.

📋 Description

• Collaborate with National Accounts On Premise Sales Directors to identify, develop, and implement customer engagement strategies and growth initiatives through promotional programming.

• Concentrate on key accounts within on-premise channels such as dining, lodging, transportation, and entertainment.

• Work alongside Strategic Accounts Off Premise Sales Directors to craft and execute customer marketing solutions, programs, and sales materials.

• Target major regional chains while aligning activities with Palm Bay’s brand strategies and commercial objectives.

• Engage collaboratively with teams across Sales, Brand Marketing, Business Intelligence, Finance, Creative Services, and Distributor Partners.

• Formulate and execute insight-driven programs and activations aimed at enhancing consumer engagement and return on investment (ROI).

• Identify and implement promotional materials for consumers and shoppers, assessing effectiveness through sales data and customer feedback.

• Equip chain sales teams and distributor sales teams with the necessary tools and resources to drive business success.

• Create tailored sales materials and presentations, serving as a customer-facing subject matter expert on Palm Bay brands and marketing initiatives.

• Provide internal consultation on national innovations and account specialty items to ensure successful launches and execution.

• Assist with the planning and logistics for wine tastings, events, and activations.

• Act as a liaison between brand and chain sales teams to ensure a continuous flow of information.

• Assess and evaluate programming initiatives to enhance program effectiveness and optimize spending efficiency.

⛳️ Requirements

• A Bachelor’s Degree is required.

• A minimum of 5 years of experience in sales or commercial marketing is necessary.

• Experience in the Beverage Alcohol industry is preferred.

• Comprehensive understanding of on-premise and off-premise channels, along with their distinct dynamics.

• Proven ability to cultivate strong cross-functional relationships and navigate interdepartmental challenges effectively.

• Experience in conducting syndicated data analysis.

• Capability to manage multiple priorities and projects in a dynamic, fast-paced environment.

• Collaborative working style with a willingness to operate in ambiguous situations.

• Strong creative and strategic thinking skills, with the ability to convert data into actionable insights.

• Proficient in presentation skills.

• Self-driven with a sense of urgency.

• Willingness to travel up to 25% as required by the role.

🏝️ Benefits

• Medical insurance.

• Dental insurance.

• Vision insurance.

• Life insurance.

• 401(K) retirement plan.

• Paid vacation.

• Personal time off.

• 11 paid company holidays.

• Up to 25% travel opportunity/coverage as implied by role requirements.