Customer Marketing Manager

This is a fully remote position, open to applicants in United States.

📋 Description

• Expand the Bench: Develop a premier customer reference initiative that transforms Filevine’s power users and AI enthusiasts into enthusiastic advocates, reference calls, and case study highlights.

• Sourcing and Creation: Conduct interviews with customers to craft engaging, ROI-focused case studies, video scripts, and user testimonials that showcase the effectiveness of LOIS and our foundational platform.

• Upsell Opportunities within GTM: Partner with events, webinars, and product teams to promote product launches or events to Filevine’s clientele.

• Customer Adoption Campaigns: Create and implement engagement initiatives (newsletters, user groups, webinars) designed to boost platform adoption, feature usage, and overall customer lifetime value (LTV).

• User Content Development: Generate customer-facing materials, adoption resources, and release communications that clarify intricate legal-tech workflows for current users.

⛳️ Requirements

• Over 7 years of experience in customer marketing, advocacy, or lifecycle marketing within B2B SaaS (experience in legal-tech or AI-tech is a significant advantage).

• Passion for Customer Insights: You enjoy listening to customer calls, identifying user pain points, and uncovering the human stories behind data-driven processes.

• Outstanding Storytelling Skills: A proven history as a strong writer who has crafted engaging case studies, customer newsletters, and marketing content.

• Cross-Functional Collaboration: Proven experience in managing project workflows across Customer Success, Account Management, and traditional Marketing teams.

• Program Management Expertise: You have overseen customer programs for advisory boards, surprise & delight initiatives, or industry events.

• Proven experience in executing multi-stage email campaigns and customer journeys using HubSpot or similar marketing automation tools.

• Education: Bachelor’s degree in Marketing, Communications, Business, or a related field.

🏝️ Benefits

• Medical, Dental, & Vision Insurance (for full-time employees)

• Competitive & Fair Pay

• Maternity & Paternity Leave (for full-time employees)

• Short & Long-Term Disability

• Opportunity to learn from a dedicated leadership team

• Top-of-the-line company swag