Customer Marketing Manager

This is a fully remote position, open to applicants in United States.

📋 Description

• Create and oversee retention and expansion marketing initiatives throughout the post-sale partner lifecycle.

• Design scalable, product-specific lifecycle experiences including welcome, activation, onboarding, value realization, adoption, modernization, and renewal readiness phases.

• Develop modernization initiatives and confidence journeys that assist partners in transitioning from outdated products or versions to the latest ConnectWise platform solutions.

• Leverage customer health, product usage, implementation status, education engagement, modernization status, sentiment, renewal confidence, and intent signals to identify pertinent partner cohorts.

• Define clear program triggers, audience criteria, calls to action, and handoff points for Partner Success, Account Management, Sales, and Renewals.

• Collaborate with Product Marketing, Advocacy, Partner Success, Professional Services, Implementation, Education, Renewals, Sales, and Account Management to synchronize positioning, proof, education, communications, and lifecycle interventions.

• Coordinate with Revenue Operations and Marketing Operations to establish segmentation, automation, reporting, attribution, and program evaluation.

• Assess impact, track performance, and enhance processes across activation, adoption, value realization, modernization, renewal readiness, audience creation for expansion, handoff quality, pipeline influence, and retained or increased ARR.

⛳️ Requirements

• Bachelor's degree in Marketing, Communications, Business, or a related field is preferred.

• A minimum of five years of experience in B2B customer marketing, lifecycle marketing, retention marketing, expansion marketing, product marketing, or customer success marketing.

• Preferred experience in designing post-sale customer journeys, adoption and value realization programs, renewal campaigns, modernization initiatives, or cross-sell strategies.

• Familiarity with customer health data, product usage data, lifecycle stages, marketing automation, CRM, or customer success platforms is preferred.

• Proven experience collaborating across Customer or Partner Success, Sales, Account Management, Product Marketing, Renewals, Revenue Operations, and Marketing Operations.

• Strong preference for candidates who have developed new programs, operating models, or processes within a dynamic SaaS, technology, MSP, channel, or partner ecosystem environment.

🏝️ Benefits

• Professional office or remote work setting.

• Regular use of computers, video conferencing, collaboration tools, CRM, marketing automation, and customer success platforms.

• Ongoing collaboration with global teams and stakeholders across various time zones.

• Ability to manage competing deadlines, shifting priorities, and multiple cross-functional programs is essential.

• Fast-paced environment that demands flexibility, accountability, strong prioritization, and effective communication.