Customer Marketing Manager – Adoption & Lifecycle

This is a fully remote position, open to applicants in United States.

📋 Description

• Take ownership and enhance the lifecycle strategy throughout onboarding and adoption, fostering timely value delivery, engagement, payment activation, and revenue growth.

• Design and refine multi-channel customer journeys (including email and in-app) utilizing behavioral data, segmentation, and ongoing testing.

• Create and integrate AI-driven systems and workflows to enhance targeting, execution, and large-scale decision-making.

• Convert customer behavior and lifecycle performance into actionable insights that promote adoption, retention, and expansion.

• Set up performance frameworks to evaluate impact, prioritize initiatives based on ROI, and continuously refine programs.

• Collaborate across functions to synchronize lifecycle strategy with product and go-to-market plans, influencing decisions through data analytics.

• Manage programs comprehensively and support customer-oriented initiatives that enhance product adoption, engagement, and education.

⛳️ Requirements

• A minimum of 5 years of experience in Customer, Lifecycle, or Product Marketing within the SaaS sector, demonstrating a successful history of managing lifecycle or product adoption initiatives end-to-end and achieving measurable outcomes in adoption, retention, payment activation, and revenue.

• Strong systems thinker with experience in creating scalable, repeatable lifecycle programs and incorporating AI and automation into workflows for segmentation, optimization, and decision-making.

• Practical expertise with email and in-app channels (e.g., Pendo), including segmentation, deliverability, user experience, and multi-channel journey optimization.

• Profound analytical abilities, with experience in developing performance frameworks, linking efforts to business results, and prioritizing initiatives based on ROI.

• Proficient with essential marketing and customer data platforms (e.g., Salesforce, Marketo, HubSpot, Gainsight, Pendo, etc.) and skilled at effectively leveraging data across various systems.

• Proven capability to work independently in ambiguous environments, managing strategy through execution with a strong problem-solving approach.

• Effective collaborator and communicator across functions, able to influence stakeholders, clearly present insights, and support customer-facing initiatives that enhance adoption and engagement.

🏝️ Benefits

• You’ll have access to generous health, vision, and dental insurance options as well as HealthiestYou, a healthcare service that offers convenient, confidential access to quality doctors 24/7, anytime, anywhere.

• You’ll get a competitive PTO package that includes 20 PTO days, 3 flex days, 4 optional volunteer days, 12 paid holidays, as well as paid parental leave. More is more!

• You’ll receive a 401k match to help invest in your future.

• Everything you need to be successful, shipped right to your door. You got this. We got you.